See instruction attached. Please advise if you understand what is being asked in your response

BUSINESS FEASIBILITY WORKSHEETS

Instructions

Please use the business idea from DQ1(see attached)

You are therefore charged with answering the following questions and completing the tables. Point to note, not all aspects of the table may apply to your business entity, so note “N/A” if it does not apply.

STEP 1: INDUSTRY CONSIDERATIONS

Describe product/service:
1. Description of product/service (what it is, where it will be sold)

1. Description of how product/service will be produced

1. Identify licenses, permits, certifications, bonding or other requirements to operate

1. Description of suppliers

1. Cost to produce product/service

1. Price of product/service

1. Industry standards for COGS, fixed expenses, break-even point, and net profit

1. PBO’s projected COGS, fixed expenses, break-even point and net profit

Describe customer:
1. What customer need is product/service meeting

1. How any potential customers in service area?

1. Same or different people than those going to competitor

1. Who are they (describe on next page)

Market Positioning Worksheet
Customer demographics or identifiers	Primary customer	Secondary customer(s)
Location of the customers (e.g., city, county, particular part of town, cyberspace)
Age range
Male or female?
Income level (e.g., low, middle, high)
Educational level
Career type (“white collar,” “blue collar”
Marital status
Has children?
Pet owner?
Hobbies/interests
Religious/political traits

Market Positioning Worksheet
Customer demographics or identifiers	Primary customer	Secondary customer(s)
Do potential customers know that they have a need for this product/service
Do potential customers need your product/service but not know it?
Marketing for Business to Business (B2B) Companies
Type of business to supply
Specific businesses to supply
Size of business revenue
Number of employees
Location(s)
Other descriptors

3. Describe competition:

1. How many competitors are there?

1. What are their strengths?

1. What are their weaknesses?

1. How is PBO’s product/service different from competition?

1. How much of the target market is served by competitor?

1. What portion of market remains open?

Describe financial considerations:
1. Sales projections

1. Critical factors to reach sale projections

1. Potential financial resources for supporting business start-up

STEP 2: PROSPECTIVE BUSINESS OWNER CONSIDERATIONS (PBO)

Does this business idea match dreams/goals of PBO?

Is PBO really interested in owning this business?

How much time can PBO invest in operating the business?

What tasks are necessary to produce product/service?

Does PBO have, or can they acquire, skills to perform the production and management parts of the business they wish to perform?

Do PBO have, or can they afford, the necessary business and personal supports?

How much money can PBO access/invest?

How will this business affect the PBO’s family?

Please see the rubric that will be used to grade the above assignment.

See instruction attached. Please advise if you understand what is being asked in your response 1