Conglomerated Industries, Inc. is a small Midwest manufacturer of fragrances. The company was organized in 1889 by Curtis and Garland Graves. Both men had been traveling salespeople for several firms
Gentle Persuasion® BY 2019
| Unit Selling Price ($) | Gross Revenue ($) | Cost per Unit ($) | Unit Sales (#) | Customers Who Have Purchased (#) | Marketing Spending ($) | Variable Cost ($) |
| 5.25 | 6,431,250 | 1.85 | 1,286,263 | 1,225,000 | 5,000,000 | .85 |
Fragrance Industry, Men’s Cologne, Data BY 2019
| Revenue ($) | Unit Sales (#) | Average Price ($) | Reservation Price ($) | Total Population (#) | Average Marketing Spending ($) | ||||
| 250,000,000 | 48,276,935 | 5.20 | 5.95 | 122,500,000 | 7,500,000 | ||||
Hammer® Data BY 2019
| Unit Selling Price ($) | Gross Revenue ($) | Cost per Unit ($) | Unit Sales (#) | Customers Who Have Purchased (#) | Marketing Spending ($) | Variable Cost ($) | |||||||
| 5.10 | 11,387,906 | 1.75 | 2,232,922 | 2,762,895 | 4,500,000 | .85 | |||||||
Adventure®
| Unit Selling Price ($) | Gross Revenue ($) | Cost per Unit ($) | Unit Sales (#) | Customers Who Have Purchased (#) | Marketing Spending ($) | Variable Cost ($) |
| 5.30 | 13,096,091 | 1.65 | 2,567,860 | 3,177,329 | 4,000,000 | .75 |
