Using the IS alignment work and the financial analysis from last week , submit a complete IS strategic plan. Your paper should include at least 5 references from peer-reviewed journals associated with

I have chosen " A sweet breakfast memory that connects with the wrong market" case study.

Cow Wow is a single-serve, ready-to-drink flavored milk that captures the distinct flavor of the cereal bowl's bottom. According to the L.A.-based company's website, the organic milk is made of natural flavors, 1 percent milk, cane sugar, cocoa powder, and salt. Cow Wow cereal milk comes in three varieties that are roughly equal to cinnamon crunch, Fruit Loops, and something chocolatey, however the flavors are named after cows to avoid infringing on any real cereal. Cristopher Pouy, the president of Cow Wow cereal milk, founded the company with only ten employees. Mr. Pouy marketed his food for 5- to 12-year-olds by putting a child-friendly cow on the box and offering his flavors names such as Fruity Trudy and Chocolate Chip Cathy.

Recommendations:

Customer relationship management system : A customer relationship management system (CRM) centralizes all customer contacts across all channels. Businesses may improve customer experience, satisfaction, retention, and service by managing centralized data. CRM keeps track of all of your connections and gathers lead and customer data to create profiles of everyone you deal with. This allows you to quickly access critical information about client behavior, such as purchase records and previous discussions with contacts via various channels (social media, chat, email, etc.). Customers won't have to tell you their experiences over and over, and you'll be able to address concerns more efficiently and effectively, resulting in increased customer loyalty.

Data Analytics Tools: Data mining is used in business to assist firms in making informed strategic decisions. Data analysis may provide knowledge that firms can utilize to make the best decisions, whether it's for market research, sales research, positioning, consumer feedback, opinion analysis, or any other area where data is present. Data analytics is crucial for today's enterprises, and data-driven judgments are the only method to be completely secure in business decisions. Data analytics is necessary in Business to Consumer applications (B2C). Companies compile information from employees, industry, and the environment.

Digital Marketing: The marketing strategy for Cow Wow cereal milk is projected to change significantly. Digital marketing is a strategy for achieving business goals by using digital media to promote a company's products or services. While traditional marketing can take the form of print ads, phone calls, or physical advertisements, digital marketing can take place electronically and online. This means that through email, cinema, social media, and search engines, marketers have significantly more opportunities to meet consumers.

Reference:

Alexander, L. (2020, November 2). The Who, What, Why, & How of Digital Marketing. https://blog.hubspot.com/marketing/what-is-digital-marketing 

Grossmann, J. (2014, November 12). A Sweet Breakfast Memory That Connects With the Wrong
Market. The New York
Times. https://www.nytimes.com/2014/11/13/business/smallbusiness/cow-wow-cereal-milk connects-with-wrong-market.html

import. (2019, September 30). Data Analysis: What, How, and Why to Do Data Analysis for Your Organization. Import.Io. https://www.import.io/post/business-data-analysis-what-howwhy/#:% 7E:text=Data%20analytics%20is%20used%20in%20business%20to%20help,need%20in%20order%20to%20make%20the%20right%20choices