Assignment: Your team has been assigned an international leader, who has reached the pinnacle stage. For this assignment you will study this leader in all aspects of the word. Please see page 3 onward

JEFF BEZOS PRESENTED BY:AAKRITI JAIN,RAVINDERJIT SINGH, GURJIT SINGH PRESENTED TO: MISHA KAUR LIDDER DATE: DECEMBER 3 2019 COURSE: INTRODUCTION TO BUSINESS LEADERSHIP WHO IS JEFF BEZOS? NET WORTH: 112.1 billion USD BRANDS OF AMAZON PUBLIC IMAGE LIFESTYLE LEADERSHIP TRAITS VISIONARY CREATIVE RELENTLESS STRATEGY LEADERSHIP RUTHLESS • Limitless selection, exceptional customer experience. • Change the way people shop. • Building e-commerce shop in the 1990’s was seen as inviable. • Transformed amazon from just a retailer to a technology company. • Dreams which tend to become reality as blue origin. • Exceedingly creative • Rare ability to envision new trends • Visionary projects • Unnaturally gifted and ambitious in inventing new things. “I came across the fact that web usage was growing at 2,300 percent per year. I’d never seen or heard of anything that grew that fast, and the idea of building an online bookstore with millions of titles — something that simply couldn’t exist in the physical world — was very exciting to me.” • Step by step. Ferociously • Extremely focused. • If you’re not stubborn , you’ll give up on experiments too soon. • Relentless.com - one of the first names of amazon, bezos liked the most • Particular passions • Aggressive strategy of amazon manifestation of personal traits of bezos . • Focused on a long term strategy • No matter what you sell. • Everyone has to be ale to work in a call center . • Empty chair at meeting • Have a backbone • Deliver results • Earn trust • Think big LEADERSHIP STYLE • DEMOCRATIC • AUTOCRATIC • NEW EXECUTIVE • EMPTY CHAIR CUSTOMER OBSESSION • E - MAILS • FEEDBACK SURVEY • LEVEL OF AUTHORITY • LEVEL OF FREEDOM CONTINUUM LEVEL • MIDDLE OF THE ROAD • CONCERN FOR EMPLOYEES • REMAIN PRODUCTIVE FOR TASK EMPOWER THE TEAM • Authority and power to others to take a decision. • 2 types of decision • Type 1 – turning point for organisation. • Type 2 - which can be reverse and empower others EFFECTIVE TEAM MEETINGS • Two pizza team • No power points • Start with silence MANAGING TEAM • Give your employees independence • Convey a meaningful vision to your people • Customers come first • Be patient • Huge failure • Promote new people at the right time • Never kill your gut -decision making ORGANISATION UNDER LEADERSHIP Transformational leader Encouraging different opinion The culture CHANGE MANAGEMENT • Change management • Managing change • Reinforcing POLITICAL INFLUENCE • The Bezoses gave 10 million dollars to a nonpartisan fund aimed at helping to elect military veterans of all political backgrounds to congress. • Rye Barcott, the founder of With Honor , told the Journal . “The idea of doing something different and disruptive appealed to them, along with our focus on values and integrity in our national discourse.” ETHICAL INFLUENCE • Bezos is the only American among the world's five richest people to not join the Giving Pledge . • Bezos announced the launch of a $2 billion fund to support homeless families and education programs in underserved communities . • The announcement comes more than a year after Bezos asked his Twitter followers for input on choosing a short -term philanthropic strategy .