Collaborative Planning Forecasting and Replenishment (CPFR)! PLEASE SUBMIT A WRITTEN SUMMATION IN WORD AND A POWERPOINT PRESENTATION BY 27 OCTOBER 2021

West Marine Case Assignment

  1. Assignment Directions:

Your responses to the West Marine assignment questions are to be organized into a professional PowerPoint presentation of approximately 8 slides. Prepare the presentation in the "Normal" view, utilizing a portrait format to make liberal use of the “Notes” feature on all slides. PowerPoint slides, by necessity, must be brief. Therefore, use the notes feature to justify or more fully explain the bullet point content of a slide.

Do not leave the instructor guessing on the meaning of a particular slide. You might think of the notes as containing material you would actually state if you were verbally presenting your slides. Please, do not write volumes in the notes section. Be concise but clear on the meaning of each slide.

All your extra information about a slide must fit on that 8.5 by 11 portrait version of the “Notes” page for a slide. Also do not re-write the question on the notes slide. Please just write either Q1, Q2, Q3, etc. at the top of the notes section. Please be certain to address each part of each question set and indicate the subparts (for example Part A, etc.) in the notes section of the slide.

Also, consider adding a Tag Line to the top of each slide succinctly answering the key take away or of the slide. Another way to think of this, is if someone was in a hurry, could the reader obtain a general sense of the key messages based on reading each slide’s tag line.

The final slide should be a summary slide which explains the next action steps in the process that should occur. Please do not say items like “email me if you want more information’…. I am looking for concrete steps.

Note: Arguments can be used to positively affirm a particular position as well as to indicate that alternatives are not worthy of support. In other words, sometimes you can support a position by effectively arguing against other alternatives.

Please note: The team should place citations on the slides as needed that illustrate the problems/questions/goals/objectives, etc. you are trying to obtain.

Consequently, when you submit information and the report, it needs to be compiled in a professional, well-analyzed, and thoughtful manner. Additionally, please make sure all items are professionally formatted.


ii. Assignment Guidelines, Requirements, and Formatting:

1. Your responses should be organized into a professional PowerPoint presentation of approximately 8 slides. Is the presentation concise & succinct?

2. All extra information about a slide must fit on that 8.5 by 11 portrait version of the “Notes” page for a slide.

3. Do not use any pdf type files in your submittals---PPT only. PPT should be formatted to print the slide and notes section.

4. The presentation must be formatted for single sided printing (no double-sided reports). Please preview print before submitting-make sure it is formatted correctly.

5. Please read the attached grading rubric for additional information that will be considered when the assignment is graded.

6. Use bullets on the slides…no long sentences or paragraphs.

7. Does the PowerPoint deck contain an agenda slide and objectives slide? Not counted as part of the total.

8. Does the PowerPoint deck have a summary slide? (Not counted as part of the total.)

9. Please use proper citations when necessary on the appropriate slides. Do not plagiarize.

10. Please include & use the enclosed cover page or similar page transcribed to PPT.

11. Points will be deducted for not following formatting directions and not answering all assignment questions.

12. Utilize graphics or even a short video to help emphasize a concept or elaborate on an answer to a question.

13. Any appendices type slides must be numbered and have a title. You cannot have more than one appendix per slide. You can only use one side of the paper.

14. All work must be completed in a professional manner.

15. Please note: We do not have pre-grading of any of the assignments.

16. We do not allow resubmittal of the assignment after it is graded.

17. You will have only one document downloaded to the drop box:

  1. Assignment Questions: Please answer the following questions in your presentation:

Question 1 through Question 4 pertains to WEST MARINE after the E&B Marine acquisition.

Question 1: Please draw a schematic diagram of the West Marine supply chain.  This diagram would fit somewhere between a process flow diagram and a value stream map. (25 total points)

  1. Based upon the information in the case only, add all the information to the diagram that you would think a responsible supply chain manager would require using this diagram to help him/her analyze this supply chain. (For example, number of sku's, inventory safety stock, etc.) This information should be placed on the schematic.

  2. Utilizing the notes section of the slide, list the three most important bits of information (not mentioned in Part A above) you think would be beneficial to assist a supply chain manager in evaluating this supply chain. So, what information is missing from the case that you would like to know so that you could analyze the case more fully? This situation happens all the time in industry!

  3. Briefly (and the key word is briefly but be very specific) explain why you would need this information from Part B of the question.

  4. From whom and how might you obtain the information in Part C? Be specific!

Question 2: What supply chain improvements were necessary for WM to turnaround its supply chain performance? (30 total points) Discuss each improvement separately.

  • The intent of this question is for you to probe the case for the most important underlying problems and there causes that WM must address. You must define the problem before you can solve the problem!

  • An average response will identify at least two improvements. A top-level response will identify three. Do not exceed three! I am not looking for extensive lists---I am looking for depth and breadth.

  • Also, be sure to explain or make an argument justifying why your solution solves an existing problem.

Question 3: Why is CPFR important? How did CPFR help WM address its supply chain challenges? (30 total points)

  • This question consists of two parts: Why and How! Discuss each item separately.

  • Be specific and freely use examples from the case when responding to this question! The lack of examples from the case is a typical area where students lose points.





Question 4: Is WM ready for the Boat U.S. acquisition? YES, or No…you cannot pick both. Take a stand! What are its primary supply chain problems --- as they relate to CPFR? What are the risks associated with each one of those problems? Explain your reasoning and how it might tie back into previous modules. (35 total points)

  • For this set of questions, be certain that you focus on the Boat U.S. acquisition!

  • An average response will identify at least two items. A top-level response will identify three. Do not exceed three! I am not looking for extensive lists---I am looking for depth and breadth. Discuss each risk separately.