Instructions For this assignment, you will research the different ways that managers and leaders use communication to guide their organizations. Feel free to use the same organization you researched f

Analysis of Communication Strategy for Coca-Cola Company

Rebecca Parks

Analysis of Communication Strategy for Coca-Cola Company

An efficient corporate communication strategy is key to the growth and overall success of every business organization globally. For instance, we will base our argument on an article pertaining to the communication strategy of the Coca-Cola Company. As evident from the article, Hassan Mohammed discusses how various innovative communication processes have aided the Coca-Cola Company in resolving issues concerning customer relations, workforce efficiency, as well as the company's presence in the market (Mohammed, 2021). The reason Mohammed holds that position is that an efficient communication strategy helps build trust, thus better consumer relations. Furthermore, efficient communication leads to better understanding among the organization's employees, hence increased productivity. Lastly, the company's reputation is improved, thus leading to a positive presence of the company's brand in the market.

According to Mohammed, Coca-Cola Company has developed an efficient communication strategy, enabling the passage of the required information to the employees, customers, and other stakeholders such as investors and suppliers. For instance, management's better communication channels have helped improve communication within the organization, hence increased productivity, as far as the company's employees are concerned. Increased company productivity, in turn, leads to the overall growth and success of the organization.

As reiterated by Mohammed (2021), Coca-Cola Company has done well in ensuring the required information reaches the customers as appropriate. In recent years, the organization has reached various market segments in different understandable ways. For instance, with the use of modern technology through the internet, the company has been able to reach literate customers, who are able to understand the technicality and language of contemporary communication technology. Thus, the company has succeeded in conveying the relevant information, which leads to more customers in one way or another.

The company has effectively communicated its mission, vision, and specific values to the relevant audience in media relations. For instance, by using mass media like Television, radio, and Newspapers, the organization has been able to increase the awareness of its brand, especially to the general public, thus leading to the widening of the products' market. The company has created an excellent reputation through the media, encouraging trust in various stakeholders (Dorphine, 2004). Generally, when an organization's image is good, more customers will be attracted, hence high productivity and success of the company.

For efficient communication to the public, modern means of communication need to be utilized since global technology has been evolving over the years. For instance, Mohammed urges that the Coca-Cola Company has used the website to reach customers, suppliers, and other stakeholders from different parts of the world (Tian, 2006). For example, the company can communicate to the customers at any time, thanks to the customer relation officers, who can reply to customers' messages appropriately. The above-discussed communication strategy has led to the success and emergence of Coca-Cola as one of the world's sellers of soft drinks.

Since effective communication strategy is key to any organization's success and overall growth, I propose integrating the various communication strategies applied by Coca-Cola Company to Pepsi Company, where I currently work. For instance, it will be of good importance if Pepsi Company makes an improvement in media relations. The use of mass media to advertise and marketing will increase the company's brand awareness, thus attracting more customers in one way or another. Through media relations, Pepsi Company will also build a positive image to the general public, widening market segments in different parts of the world.

References

Dolphin, R. R. (2004). Corporate reputation–a value creating strategy. Corporate Governance: The international journal of business in society.

Hassan Mohammed (2021). “Coca-Cola's Corporate Communication Strategy”.

Tian Y. (2006), “Communication with Local Public.” Corporate Communication: An International Journal. Vol 11, no 1 pp 13.