Module 2 - Case CONSUMER BEHAVIOR, PRODUCTION AND COSTS Assignment Overview Consumer Decision-Making In the same way that you have been affected by marketing since you first asked an adult for a toy o

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BUS530 Case 2

Your Name

Trident University International

BUS530 Managerial Economics

Due Date

BUS530 Case 2

Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

**********NEW DATA AND SCENARIOS ARE USED EACH SESSION**********

If you procure old assignments from students or websites and use the data for your assignment, you will receive a zero because it is considered a violation of the University's academic integrity policy. The case will be referred and become part of your collegiate record. In certain circumstances, you may be awarded an F for the course.

If you are taking this class for a second time, submission of past work involving the data sets will result in a zero for the assignment. Your answers will be wrong since you are working with a different set of numbers and a different industry.

**********NEW DATA AND SCENARIOS ARE USED EACH SESSION**********

Buyer Behavior

The Course Data File contains the Product for this assignment. Research the product from an economic standpoint (include supply and demand, cost). Describe what has been happening in the product market over the last year or two. Find a balance between explanations, data and statistics provided. You must decide what information should be included in this section. This section must be 1 page in length. (Research Required)

Consumer Price Index

Next, discuss trends in the CPI during the same period. Analyze underlying reasons for changes in the overall Consumer Price Index and how inflation, income, unemployment, or other economic events are affecting the numbers overall and in the product category. This section must be 1 ½ pages in length. (Research Required) Following up on what you learned last module, how is consumer behavior changing concerning the product discussed? What other products would be impacted by consumers’ economic decisions? This section must be 1 page in length. (Research Required)

CPI Analysis

As a conclusion, analyze how businesses reacted to changes in consumer behavior. Explain it is using economic terminology. (Research Required). This section will be 1/2 page in length.

Conclusion

Add some concluding remarks: 2 to 3-sentence conclusion.

References

Below are some basic rules to follow when creating a reference list:

• Begin your reference list on a new page.

• The word References should be centered and bold at the top of the page.

• Double-space your reference list.

• For each author, list the last name first followed by the initials for their first and middle names.

• Arrange your reference list alphabetically by the last name of the author.

• Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.”

APA has a handout for the most common types of references.