The case is attached in the files Instructions Carefully read the case and consider its context in relation to supplier contract design and relationship management readings and concepts learned in t
SUPPLY CHAIN MANAGEMENT AT BOSE CORPORATIONBose Corporation, headquartered in Framingham, Massachusetts, offers an excellent
example of integrated supply chain management . Bose, a producer of audio premium
speakers used in automobiles, high -fidelity sys tems, and consumer and commercial
broadcasting systems, was founded in 1964 by Dr . Bose of MIT . Bose currently maintains
plants in Massachusetts and Michigan as well as Canada, Mexico, and Ireland . Its purchasing
organization, while decentralized, has some overlap that requires coordination between sites .
It manages this coordination by using conference calls between managers, electronic
communication, and joint problem solving . The company is moving toward single sourcing
many of its 800 to 1,000 p arts, which include corrugated paper, particle board and wood, plastic
injected molded parts, fasteners, glues, woofers, and fabric .
Some product components, such as woofers, are sourced overseas . For example, at
the Hillsdale, Michigan, plant, foreign sourcing accounts for 20% of purchases, with the
remainder of suppliers located immediately within the state of Michigan . About 35% of the
parts purchased at this site are single sourced, with approximately half of the components
arriving with no incomi ng inspection performed . In turn, Bose ships finished products directly to
Delco, Honda, and Nissan and has a record of no missed deliveries . Normal lead time to
customers is 60 working days, but Bose can expedite shipments in one week and airfreight
them if necessary.
The company has developed a detailed supplier performance system that measures on -
time delivery, quality performance, technical improvements, and supplier suggestions . A report
is generated twice a month from this system and sent to the s upplier providing feedback about
supplier performance . If there is a three -week trend of poor performance, Bose will usually
establish a specific goal for improvement that the supplier must attain . Examples include 10%
delivery improvement every month un til 100% conformance is achieved, or 5% quality
improvement until a 1% defect level is reached over a four -month period . In one case, a supplier sent a rejected shipment back to Bose without explanation and with no corrective action
taken . When no signif icant improvement occurred, another supplier replaced the delinquent
supplier.
Bose has few written contracts with suppliers . After six months of deliveries without
rejects, Bose encourages suppliers to apply for a certificate of achievement form, signify ing that
they are qualified suppliers . One of the primary criteria for gaining certification involves how
well the supplier responds to corrective action requests . One of the biggest problems observed
is that suppliers often correct problems on individua l parts covered by a corrective action form
without extending these corrective actions to other part families and applicable parts.
Bose has adopted a unique system of marrying just -in-time (JIT) purchasing with global
sourcing . Approximately half of the dollar value of Bose’s total purchases are made overseas,
with the majority of the sourcing done in Asia . Because foreign sourcing does not support just -
in-time deliveries, Bose “had to find a way to blend low inventory with buying from distant
sources,” says the director of purchasing and logistics for Bose.
Visualizing itself as a customer -driven organization, Bose now uses a sophisticated
transportation system — what Bose’s manager of logistics calls “the best EDI system in the
country.” Working closely w ith a national less -than -truckload carrier for the bulk of its domestic
freight movements, including shipments arriving at a U.S . port from oversees, Bose
implemented an electronic data interchange (EDI) system that does much more than simple
tracking . The system operates close to real time and allows two -way communication between
every one of the freight handler’s 230 terminals and Bose . Information is updated several times
daily and is downloaded automatically, enabling Bose to perform shipping analysi s and
distribution channel modeling to achieve reliable lowest total cost scenarios . The company can
also request removal from a terminal of any shipment that it must expedite with an air shipment.
This state -of-the -art system provides a snapshot of what is happening on a daily basis
and keeps Bose’s managers on top of everyday occurrences and decisions . Management proactively manages logistics time elements in pursuit of better customer service . The next step
is to implement this system with all major s uppliers rather than just with transportation suppliers .
In the future, Bose plans to automate its entire materials system.
Perhaps one of the most unique features of Bose’s procurement and logistics system is
the development of JIT II . T he basic premise of JIT II is simple: The person who can do the
best job of ordering and managing inventory of a particular item is the supplier himself . Bose
negotiated with each supplier to provide a full -time employee at the Bose plant who was
responsible for ordering , shipping, and receiving materials from that plant, as well as managing
on -site inventories of the items . This was done through an EDI connection between Bose’s
plant and the supplier’s facility . Col locating suppliers and buyers was so successful that Bose
is now implementing it at all plant locations . In fact, many other companies have also begun to
implement col location of suppliers.
Assignment Questions
The following assignment questions relate to ideas and concepts presented throughout this text.
Answer the following questions.
1. Which supplier performance measurement technique(s) do you recommend for Bose?
Justify.
2. According to the case “In one case, a supplier sent a rejected shipment back to Bose
without explanation and with no corrective action taken. When no significant
improvement occurred, another supplier replaced the delinquent supplier.” What
elements in the contract w ith that supplier had possibly allowed Bose do this? What are
your thoughts on such elements?
3. What are the implications of JIT II strategy pursued by Bose on the contract terms with
that supplier?
4. What are the implications of JIT II strategy by Bose on its supplier management plan?