Review for the company Netflix the attachments, EFE Matrix, CPM and the brief explanation of implications of each and what it means to the company. What steps could be taken to improve the company’s c
Raelene’s Assignment – COMPLETED 12/30/2021)
Part 2: Competitive Profile Matrix (CPM)
Develop a Competitive Profile Matrix for your CLC group’s selected company. Complete the following steps.
Step 1: Refer to Chapter 3 of the David text to learn how to complete an CPM Matrix.
Step 2: Open your Strategic-Planning Template. Click on the CPM tab at the bottom of the template.
Step 3: Refer to the information provided for the team’s project case that you initially reviewed in at the beginning of the Topic 1 assignment and review the section on competitors. Also view online resources that compare the company with their primary competitor, or, if possible, two closest competitors. You should also use the sources listed in Table 3-7.
Step 4: Prepare a CPM that includes the team’s company and two primary Competitors.
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| Netflix | Amazon Prime Video | HBO | |||
| Critical Success Factors | Weight | Rating | Score | Rating | Score | Rating | Score |
| Advertising | 0.10 | 0.40 | 0.30 | 0.20 | |||
| Organizational Agility | 0.05 | 0.20 | 0.10 | 0.15 | |||
| Excellent User Experience | 0.05 | 0.20 | 0.15 | 0.10 | |||
| Flexibility | 0.10 | 0.40 | 0.30 | 0.20 | |||
| Unlimited Options | 0.10 | 0.30 | 0.40 | 0.20 | |||
| Collaboration Ecosystem | 0.05 | 0.20 | 0.15 | 0.10 | |||
| Disrupting the industry, disrupting itself | 0.20 | 0.80 | 0.40 | 0.60 | |||
| Pioneered binge-watching | 0.05 | 0.15 | 0.20 | 0.10 | |||
| Closed Loop - Feedback | 0.05 | 0.20 | 0.15 | 0.10 | |||
| Personalization ovia the netflix recommendation engine. | 0.10 | 0.40 | 0.30 | 0.20 | |||
| No Ads | 0.10 | 0.40 | 0.20 | 0.30 | |||
| Price Competitiveness | 0.05 | 0.15 | 0.20 | 0.10 | |||
| Totals | 1.00 |
| 3.80 |
| 2.85 |
| 2.35 |
References:
Clark, T. (2019). Netflix Vs Hulu Vs Amazon Vs HBO Vs Showtime: Which Is Better. Businessinsider.com. Retrieved from: https://www.businessinsider.com/netflix-vs-hulu-vs-amazon-vs-hbo-which-is-better-2019-9#but-just-because-prime-video-has-the-highest-number-of-movies-and-tv-shows-that-doesnt-mean-it-has-the-best-titles-netflix-and-hulu-are-almost-even-in-terms-of-the-number-of-high-quality-tv-shows-they-offer-4
Song, M. (2021). A Comparative Study on Over-The-Tops, Netflix & Amazon Prime Video: Based on the Success Factors of Innovation. International Journal of Advanced Smart Convergence, 10(1), 62–74. https://doi.org/10.7236/IJASC.2021.10.1.62
Uta, Iulia-Cristina. (2019). 8 Key Factors Behind Netflix’s Success Story. Brandminds.live. Retrieved from: https://brandminds.live/8-key-factors-behind-netflixs-success-story/#:~:text=%208%20key%20factors%20behind%20Netflix%E2%80%99s%20success%20story,range%20of%20movies%2C%20tv%20series%2C%20shows%2C...%20More%20
IBISWorld. (2021). Online Television Sales Industry in the US – Market Research Report. IBISWorld. Retrieved from: https://www.ibisworld.com/search/default.aspx?st=Online%20Television%20Sales%20in%20the%20US&ast=Netflix
Online Television Sales in the US - Industry Data, Trends, Stats | IBISWorld
IBISWorld. (2020). Video Streaming Services Industry I the US – Market Research Report. IBISWorld. Retrieved from: https://www.ibisworld.com/united-states/market-research-reports/video-streaming-services-industry/
