Use the work you completed for Parts, I, II, and III with your CLC group to inform your analysis for this assignment. Write a 500-750-word summary of how the reports for Parts I, II, and III of the CL

In looking at the marketing and research and development expense for Netflix, Amazon, and Apple you can really see a difference in the strategic approach from each. Netflix really has focused on the services they wish to provide and do not appear to need to spend the money that some of the other competitors do. Amazon spends more on marketing, but their strategy appears to be built in to market all their products. For example, when you sign up for Amazon Prime you get Amazon Video included. Same thing can be said for Apple as Apply TV is included for a year when you buy new Apple Products. This type of marketing can be expensive where it appears Netflix is known and does not need the marketing budget

of some competitors. Netflix already has such a great following due to the fact they are the pioneers for this platform, they a household name for the platform they offer. So marketing isn’t need as much, compared to this newer companies getting into this platform. Netflix is a meme , and all over social media outlets, that itself is enough marketing they need. Them being able to keep up on their twitter, or Instagram is truly the only marketing they need. "They communicate with us like a fan, believing a brand can only achieve success with an authentic voice—unlike other entertainment companies, which stick to a rigidly formal approach when interacting with their followers” (Siddiqi, 2019). Netflix truly has capitalized with their standing within the market and their consumers, used that to thrive with marketing. They are able to spend vert low with marketing, and optimize their relation with their consumers through social media and being active within that area and using it has their marketing. Netflix strategy is strong, and really all they need.

Reference:

Siddiqi, M. (2019, June 26). The Complete Guide to netflix's marketing strategies. Medium. Retrieved February 8, 2022, from https://bettermarketing.pub/netflix-marketing-strategies-8c6623fb1741