Critical Thinking Assignment Data Manipulation of Clothing Store Data In this assignment, you will import the Portfolio_Clothing_store.csv into SAS. (You can find this information by clicking "Next" a
List of variables for Portfolio_Clothing_Store.csv data set
Customer id: a unique customer identification number
ZIP_CODE: Customer’s zip code
FRE: Total number of purchase visits
MON: Total net sales
CC_CARD: 0 indicates does not use a credit card, 1 indicates the customer uses a credit card
AVRG: Average amount spent per visit
The following variables contain the percent of total sales spent by the customer on the respective product category:
PSWEATERS: Sweaters
PKNIT_TOPS: Knit tops
PKNIT_DRES: Knit dresses
PBLOUSES: Blouses
PJACKETS: Jackets
PCAR_PNTS: Career pants
PCAS_PNTS: Casual pants
PSHIRTS: Shirts
PDRESSES: Dresses
PSUITS: Suits
POUTERWEAR: Outerwear
PJEWELRY: Jewelry
PFASHION: Fashionable wear
PLEGWEAR: Leg wear
PCOLLSPEND: Collectibles
GMP: Gross margin percentage
PROMOS: Number of marketing promotions on file
DAYS: Number of days the customer has been on file
MARKDOWN: Markdown percentage on customer purchases
CLUSTYPE: MICROVISION LIFESTYLE CLUSTER TYPE
PERCRET: Percent of Returns
In days between purchase: Number of days between purchases
In lifetime average time between visits in days: Lifetime average time between visits in days.
Six most common lifestyle cluster types in the dataset:
Cluster 10 Home Sweet Home: families, medium-high income and education, manager/professionals, technical/sales
Cluster 1 Upper Crust: metropolitan families, very high income and education, homeowners, managers/professionals
Cluster 4 Mid-life Success: families, very high education, high income, managers/professionals, technical/ sales
Cluster 16 Country Home Families: large families, rural areas, medium education, medium income, precision/crafts
Cluster 8 Movers and Shakers: singles, couples, students and recent graduates, high education and income, managers/professionals, technical/sales
Cluster 15 Great Beginnings: young, singles and couples, medium-high education, medium income, some renters, managers/professionals, technical/sales