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Module 3 - SLP PUBLIC RELATIONS, CRM, AND ETHICS Assignment Overview

Customer Relationship Management Strategy

Customer Relationship Management (CRM) guides how a business interacts with its customers. CRM is about managing current and prospective customers for strong and long customer relationships. The internet is filled with expert advice, best practices, and tools to develop a strategy that will work for your small business.

SLP 3 Resources

What Is CRM Software? (2021)
3 Best Free CRM Software You Can’t Ignore (2021)
A Guide to Managing Customer Relationships (2021)
5 Opportunities to Strengthen Customer Relationships in a Virtual World (2021)
12 Ways to Manage Customer Relationships (Without A CRM) (2021)
Customer Satisfaction Metrics To Monitor in 2021 (2021)
Are Customer Service Metrics Gauging the Right Things? (2021)

SLP Assignment

Business CRM Strategy

You will develop a comprehensive CRM for your business.

Company Overview

Begin with a brief company overview. Add company goals to this section.

The Strategy

Using the resources and your research, learn about CRM and apply it to your business.

Establish and describe two processes to support in-store customer experience. Provide rationale by linking them to company goals. (Research Required) (1 ½ pages in length).
Develop a process for remote interaction with customers. (1/2 page) (Research Required)
Find free CRM tools that help companies identify pertinent information about their customer segments. (Research Required) (1 page in length).

No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

SLP Assignment Expectations

Use the attached APA-formatted template (MKT501 SLP3) to create your submission.

The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

Your submission will include:

Trident University International’s cover page
A paper with APA citations (company introduction, 3-page body, 2- to 3-sentence conclusion)
The reference list page in APA format