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Small Business

Analyzing Marketing Strategy

Preparation

Review the Module 5A "Preparation" items.

Your Assignment

Choose a small business with which you're familiar (i.e., as an employee, as a customer, or through research) and respond to the following:

  1. What's the name of the small business? If it has a website, please include a link.

  2. Describe the small business's marketing strategy—target market and marketing mix (product, price, promotion, and place). Hint: When describing the product, keep in mind that it consists of more than just physical attributes, and even tangible products (goods) have intangible attributes. Beyond the basic attributes, consider package design, brand name, warranty, product image, customer service, etc.

  3. Discuss at least one recommendation you would make to improve the business's marketing strategy.

In your response to question 1, clearly identify each element of the marketing strategy using bullet points or separate paragraphs—for example,

  • Target market

  • Product

  • Price

  • Place

  • Promotion