It's a group assignment and I want the 2nd part done, that is "Supply Chain and Logistics". I have attached the assignment instructions file and the previous group assignments 1, 2 & 3 so you have

Integrated Industry Project

Strategic Business Plan

Statement of Work and Project Plan For:

Personal Banker

Authored By: Insightful Impacts

May 27, 2022

1EXECUTIVE SUMMARY 3

2CLIENT BACKGROUND 3

3SHERIDAN STUDENT CONSULTING INTRODUCTION 4

3.1Profile of Team members 5

4PROJECT SCOPE 6

4.1Scope and Methodology 6

4.1.1Situational Analysis 6

4.1.2Strategic and Marketing Plan 7

4.1.3Operational Plan 7

4.1.4Executive Report and Presentation 8

4.2Out-of-Scope 8

4.3Responsibility Matrix 9

5CONSULTING CHARGES AND EXPENSES 9

6Work Plan and Gantt Chart 9

6.1Work Plan 9

6.2Gantt Chart 10

7KEY ASSUMPTIONS/POTENTIAL RISKS 11

8SIGN-OFF 12

Accepted By: 12

1. EXECUTIVE SUMMARY

As a fledgling financial services company looking to grow, Personal Banker has enlisted the expertise of Insightful Impacts to facilitate this goal. To do so, Insightful Impacts will produce several deliverables over the next several weeks including: an analysis of Personal Banker’s current state versus the market, a strategic business and marketing plan, and a proposed operational plan. This will culminate in a holistic overview of Personal Banker and Insightful Impacts’ recommendation moving forward.

The attached document is a statement of work, dated May 27th, 2022 between Insightful Impacts and Personal Banker. The purpose of the statement of work is to provide a detailed look at Personal Banker’s business goals as Insightful Impacts understands them. Moreover, this document establishes the scope of Insightful Impacts’ work, as well as the deliverables, roles, and responsibilities of both Insightful Impacts and Personal Banker in this endeavour.

1. CLIENT BACKGROUND

Personal Banker is an aspiring financial service provider specializing in the review of personal taxes. Collectively, the team has over 30+ years of experience in financial services. It’s goal is to elevate Canadians’ financial standing through education and services, starting with its’ proprietary Tax ReClaim service. Operating out of north Toronto, Personal Banker operates utilizes a business to consumer framework and breaks from a traditional brick and mortar setup in favour a strictly digital service model. Doing business digitally allows Personal Banker to extend its ability to help Canadians nationwide.

Target Customers

While Personal Banker’s business model is designed to help Canadians from all walks of life, the ideal customer is in their prime earning and accumulation years. This demographic spans ages 30 – 50 years old. These customers are looking at more than just TaxReclaim, they need wholistic financial planning advice for their retirement, their family and future generations.

Competitors

Personal Banker’s main competitors focus on disability claims and RRSP reviews which directly competes with the Tax ReClaim service. As Personal Banker grows its’ suite of financial service offerings, they will see increased competition from banks, tax preparers and independent financial planners.

What makes Personal Banker different?

• The Tax ReClaim service is the gateway to truly understanding a client’s financial position and the catalyst to introduce Personal Bankers other financial services.

• Personal Banker doesn’t impede its’ interaction with clients by asking for previous tax year paperwork.

• Personal Banker’s digital platform is both user friendly and aesthetically pleasing

Challenges

• Personal Banker needs to increase both its sources of internal and external funding.

• Internal marketing communication needs to be streamlined and disseminated company wide.

• Need to re-evaluate current operational strategy to assist with operational bottlenecks.

• Acquiring accredited staffing to execute expansion into financial planning.

Objectives

• Increase client base by 100% within the next 12 months – May 27, 2023.

• Expand service suite via educational services, asset management and app launch within the next 36 months – May 27, 2025.

• Acquire educational accreditation to provide educational services and certifications within the next 18 months – December 1, 2023.

• Double sales revenue from $163,000 to $326,000 (100%) by December 31, 2022.

• Attract third party funding to assist with company growth within the next 12 months – May 27, 2023.

• Create and implement a comprehensive marketing campaign prior to the tax return cycle – Feb 1, 2023.

1. SHERIDAN STUDENT CONSULTING INTRODUCTION

The following section introduces the team that will be delivering this consulting project. A brief profile of each team member is also provided.

1. 1. Profile of Team members

Umer Amir Rashid

Mr. Umer Amir Rashid is a student in the final year of the Honours BBA program at Sheridan College. Although his primary focus has been on accounting, he has studied numerous courses in finance, marketing, strategic management, supply chain, and others. He has acquired practical experience through multiple co-op semesters, summer jobs and part-time work. This includes taxation work at Hotay Financial, accounting work at Virtuous Bookkeeping, and accounting work at Markitech (Downtown Toronto Startup). He has also done part-time accounting work at BlueSurge Technologies and Skopos Limited. Most recently he completed a 14 weeks internship at SunLife Financial, where he was given the role of Financial Analyst Co-op. He had the opportunity to analyze financial data by capturing the data from Oracle Hyperion financial system.

Adel Osaki

Mr. Adel Osaki is a student at Pilon School of Business in the Honours BBA program. Currently in his final year, he is now focusing on garnering more experience in the industry. His focus is based around marketing and other disciplines related to marketing. Almost 5 years of work experience in the industry allows him to provide a valuable input in a consultation.

Shiza Akhtar

Shiza is a finance student in the BBA program. She is a focused individual in her field and is ready to put in efforts to be in a state of growth professionally and personally. She holds customer service experience as she just finished her 4-month co-op at Sheridan College as a Financial Aid Associate with prior experience as a finance intern at a bank. This role gave her a worldview of the banking industry. She believes in taking risks and exploring new things while living life to the fullest and doing what you love as your profession so you enjoy working every day in the same role. She is an emotionally intelligent individual who is oriented towards working in teams that are moving towards a common goal.

Yudav Rambali

A veteran of the financial services industry, Yudav Rambali brings with him several years of experience selling mutual funds and financial planning services at RBC and Scotiabank. Along the way he has completed multiple banking certifications including the Canadian Securities Course and a Certificate in Advanced Financial Advice. In addition, Yudav has a diploma in finance from the Pilon School of Business at Sheridan College, which will be complimented with a BBA in Human Resources this summer. An avid academic, Yudav is en route to completing a Master of Industrial Relations and Human Resources next fall at the University of Toronto. Yudav’s knowledge of the financial industry, academic horsepower, and passion for understanding the intersection of people and organizations make him a strong addition to this consulting team.

Muhammad Arsal Riaz

Arsal is an accounting student in the Honours BBA program, currently in his final year. He has gained some relevant industry experience through his co-op but has also been working for the past 2 years under supervisory roles. His agility and adaptability skills allow him to accommodate according to the requirements alongside teamwork and collaboration. He always welcomes criticism as that’s what helps him in moving forward and making the right decision. He plans on pursuing his CPA once he’s graduated.

1. PROJECT SCOPE
   1. Scope and Methodology

The scope of this consulting engagement includes the following:

• Situation analysis comprising of the internal and external analysis

• Strategic Business Plan

• Marketing Plan

• Operation Plan

• Executive report and presentation.

The following section further explains activities that will be carried out by the Team in connection with the scope of this project and activities that fall outside the scope of this project.

1. 1. 1. Situational Analysis

This part of the project will cover a detailed internal and external analysis of the current situation. The consulting team will carry out an internal analysis based on information provided by the client. The team may raise certain questions and seek a response to those questions from the client. The situational analysis will also review the current product /service offerings of the company concerning the value proposition for the customers. The external analysis will be based upon secondary research into the financial services industry, relevant services segments of the industry, competition and any other information that may be relevant and useful to the analysis. In this connection, Insightful Impacts may leverage the Internet and other freely available secondary sources. The consulting team may use a number of different strategic tools to carry out a situational analysis. These may include but are not limited to PESTEL Analysis, Porter's Five Forces Model, competitive matrix, SWOT analysis, and strategic pairing. The output of this situational analysis will be provided to the client, in the form of a report through the professor for review and feedback.

1. 1. 1. Strategic and Marketing Plan

This part of the engagement will cover the development of the strategic plan and action-oriented marketing plan. Based on the situational analysis, the consulting team will develop a strategic plan for the client. This strategic plan will be developed through extensive brainstorming between the consulting team members and in consultation with the client and Professor. The strategic plan may cover:

• Proposed vision, mission statement and values developed in consultation with the client

• If appropriate Identification of alternative courses of action

• Evaluation of alternatives based on defined criteria

• Recommending an overall business strategy

This phase of consulting will also entail the development of a marketing plan, which will be within the framework of the overall strategy. The Sheridan team will attempt to cover product strategy, high-level distribution strategy, pricing, and promotional components, to cover the marketing mix. The promotional plan may cover a high-level digital marketing strategy in order to create awareness as well as demand for Personal Banker services. The Team will make recommendations on leveraging social media, based on its research.

1. 1. 1. Operational Plan

The Operational Plan will entail putting the strategic and marketing plan into action. It will elaborate upon necessary actions for the execution of the strategic and marketing plan. Based on the information provided by the client, as well as based on the strategic and marketing plan, a financial forecasting model will be developed, which will entail at least three years of P&L forecast as well as cash flow forecast. A risk assessment will also be carried out. The team will consider possible internal and external funding needs/ sources to implement the business plan.

1. 1. 1. Executive Report and Presentation

On completion of the four phases/milestones of the consulting engagement a summary report comprising of the conclusion of recommendations and action plan be submitted to the client through the professor. The same executive report will be presented to the client in a pre-scheduled meeting.

1. 1. Out-of-Scope

The following activities are excluded from the scope of this engagement:

• Any primary market research activities such as surveys or interviews of third parties, except those of Personal Banker Management

• Any intentional effort by the consulting team to undertake marketing activities on behalf of the client during this project

• Any intentional effort to sell the client's services by any member of the consulting during this project

• Purchase of any report from any research or publishing organization

• Approaching any competitor of the client to capture any information, i.e., the competitive analysis will be solely based on publicly available information of the competitor

1. 1. Responsibility Matrix

1. CONSULTING CHARGES AND EXPENSES

The scope of work contained in the document will be delivered without any fee or expenses.

1. Work Plan and Gantt Chart
   1. Work Plan

The following represents a work plan for the project. The work assignments have been allocated for the Internal/External Analysis deliverable. For remining deliverable tasks will be assigned in due course.

1. 1. Gantt Chart

The following is the project plan for the scope of work elaborated in this document.

1. KEY ASSUMPTIONS/POTENTIAL RISKS

• Information and data that are vital to the success of the project will be shared freely between client and consultancy

• All information shared between the client and consultancy will be handled with the utmost regard for confidentiality

• All material and resources needed to complete the project will have zero effect on project cost

• Both client and consultancy will operate in good faith towards project success

• There will be no change in costs during the lifespan of this project

• Project scope will remain unchanged during the lifespan of this project

• Project deliverables will be delivered according to schedule and feedback from client will delivered in a timely fashion

1. SIGN-OFF

Name:

Title:

Client: Personal Banker