See the attached
Individual Exercise 6B.1
Start Assignment
Due Nov 4 by 11:59pm
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Writing Concise Tweets for Organizations
Tweets are a common way for businesses to communicate with customers. The messages can contain up to 280 characters (including letters, spaces, punctuation, and URLs), but shorter tweets grab more attention than longer ones. When writing tweets, follow these tips:
Include only main ideas and focus on useful information.
Choose descriptive but short words.
Don't stray too far from conventional spelling, grammar, and punctuation.
Personalize your message if possible.
Include URLs (if appropriate) to refer the audience to a website for additional information.
Be prepared to write several drafts, striving for clarity and conciseness.
If you're completely new to Twitter, review Twitter's getting started guide
Links to an external site.. Then spend a few minutes exploring Massasoit on TwitterLinks to an external site. or search for your favorite brand.
Your Assignment
Read the following Twitter messages and compose effective replies (tweets) to each customer. Be selective in what you include—no more than 280 characters (including letters, spaces, punctuation, and URLs), but shorter is better—and include URLs (real or made up) if appropriate. Hint: Use the word count featureLinks to an external site. in Microsoft Word.
@HTWilson94 asks whether grocer Whole Foods stocks Whole Trade certified flowers all year long. Prepare a response based on the following information: Yes, at Whole Foods stores we do indeed offer Whole Trade certified flowers the entire year. We strongly advocate and support the Whole Trade movement, which strives to promote quality, premium price to the producer, better wages and working conditions, and the environment. However, we can’t tell you exactly which Whole Trade certified flowers will be available at our stores and when. You would have to check with your local store for its specific selection.
@VickiK wrote to JetBlue: “I have booked a flt in July, CA-VT. Wondering about flying my wedding dress w/me. Is there a safe place to hang it on the plane?” Prepare a response based on the following information: We congratulate you on your coming wedding! We bet your wedding dress is beautiful. We don’t have special closets on our planes and certainly nothing big enough for a wedding dress. But here’s a suggestion. Have you considered having it shipped ahead of time? All the best wishes on your upcoming happy event!
@ChrisC sent a message to Southwest Airlines saying, “This is extremely frustrating, how is it possible for your website to be down the entire day?” Prepare a response based on the following information: Southwest is very, very sorry! It’s extremely frustrating to us also. We realize that you are accustomed to using this site to book flights. Our IT people tell us that the website functionality is getting better. We are not sure exactly what that means in terms of availability, but we are very hopeful that customers will be able to book their flights soon.
@JamesR. sent a message to the delivery service UPS complaining, “Holy XXX. It’s after 6 pm and UPS still hasn’t delivered my pkg yet.” Prepare a response based on the following information: UPS makes every effort to deliver all packages promptly. For packages destined for offices, we must deliver by 3 p.m. However, for packages going to residences, our goal is to deliver by 7 p.m. But we can’t always make it, so our drivers can sometimes run later. We’re sorry about the wait.
