NOTE: Added reference material from annotated bibliography and the Conscious capitalism document which will have the company. The purpose of this PowerPoint presentation (10-12 slides, including cove

An Outline on Conscious Capitalism/ Corporate Social Responsibility in Amazon

Introduction

Organization- Amazon

Topic- Corporate Social Responsibility/Conscious Capitalism

The aim of this presentation is to educate the audience on Amazon’s CSR initiatives and how the firm’s business model aligns with the principles of conscious capitalism.

Amazon’s CSR Efforts

A. Community Engagement

1. Amazon in the Community

Amazon is committed to giving back to the community. The firm has a history of supporting local charities and causes, and Amazon employees are encouraged to volunteer their time to help the community. Amazon also has a program called Amazon in the Community, which is designed to help Amazon employees get involved in their community (Mackey, 2011).

2. Amazon Cares

Amazon Cares is a program that provides financial support to employees who are experiencing financial hardship. Amazon employees can apply for grants of up to $5,000 to help with expenses such as medical bills, child care, and housing.

B. Environmental Sustainability

1. Reducing Amazon’s Environmental Footprint

Amazon is committed to reducing its environmental footprint. The corporation has set a carbon-neutral goal by 2040 and is working to reduce its energy consumption and waste production. Amazon is also investing in renewable energy, aiming to power all its operations with renewable energy by 2030.

2. Amazon and Renewable Energy

Amazon is a top renewable energy corporate purchaser. The firm has signed contracts to purchase over 4,000 MW of renewable energy, making it the biggest renewable energy corporate buyer in the globe. Amazon also invests in renewable energy projects like wind and solar farms.

C. Diversity and Inclusion

1. Creating an Inclusive Culture

Amazon is committed to creating an inclusive culture. The company's diversity and inclusion team ensure that all employees feel welcome and valued. Amazon also offers unconscious bias training to all employees.

2. Amazon’s Diversity Initiatives

Amazon has several initiatives to support diversity and inclusion. The firm offers employee resource groups for employees of all backgrounds and has a mentorship program for employees from underrepresented groups. Amazon also provides scholarships for employees from underrepresented groups.

Amazon as a Conscious Capitalist Organization

A. The Four Pillars of Conscious Capitalism

1. Higher Purpose

Conscious capitalism is based on the idea that businesses should have a higher purpose than simply making money. This higher purpose can be anything the business feels is essential, such as making the world a better place.

2. Stakeholder Orientation

In conscious capitalism, businesses are focused on meeting the needs of their shareholders, not just stakeholders. This means that corporations take into account the needs of workers, suppliers, customers, and the community during decision-making.

3. Conscious Leadership

In conscious capitalism, leaders are focused on creating a positive impact, not just on making profits. Leaders of conscious businesses strive to create a positive culture and to make decisions that are in the best interest of all of their stakeholders (Anastasia, 2016).

4. Conscious Culture

A conscious culture is one in which employees are empowered to make a positive impact. In a conscious culture, employees feel they are part of something larger than themselves and can make a difference in the world.

B. Amazon’s Commitment to Conscious Capitalism

1. Jeff Bezos’ Letter to Shareholders

In his letter to shareholders, Jeff Bezos discusses Amazon’s commitment to conscious capitalism. He states that Amazon is a firm focused on its customers and making the world a better place. He also discusses how Amazon’s business model is designed to create value for all of its stakeholders (Bezos, 2021).

2. Amazon’s Business Model

The firm’s model is based on the idea of creating value for all of its stakeholders. The company designs its products and services with the customer in mind, and it works to create a positive effect on the communities in which it operates.

Conclusion

Amazon is a firm that is committed to CSR and conscious capitalism. By educating the audience on Amazon’s CSR efforts and how the company’s business model aligns with the principles of conscious capitalism, it is hoped that the audience will be inspired to support Amazon’s efforts to make the world a better place.

References

Anastasia, O. (2016). What is not CSR: extremes of CSR perception in the world of business and strategic view on it in the era of conscious capitalism. Review of Business and Economics Studies, (2), 83-94.

Bezos, J. (2021, April 15). 2020 Letter to Shareholders. Retrieved from Aboutamazon.com: https://www.aboutamazon.com/news/company-news/2020-letter-to-shareholders

Mackey, J. (2011). What conscious capitalism really is: A response to James O'Toole and David Vogel's “Two and a half cheers for conscious capitalism”. California Management Review, 53(3), 83-90.