Read all the pdfs and complete the required questions.
WWW.YORKVILLEU.CA
Individual Project: Report 2
Final submission due in Unit 9
Worth 20% of the final grade
To be submitted online (Turnitin). Please resubmit ALL materials needed as part of this project to the “Report Part 2” Turnitin assignment Unit 9.
Objectives
On successful completion of this assignment, students should be able to:
describe a business model,
explain business model innovation,
identify the reasons a business model is important, and
define business core competency and describe its importance.
Brief Description
In unit 9 you will begin work on the presentation for your business plan. This is a critical step in securing funds from a bank or an investor. It can also be used to attract key employees.
Submission Instructions
There are two assignments due for this unit.
Assignment #1
You will prepare the key components of your marketing plan, a vital part of your final business plan. Using the SCORE Business Plan Template pages 11 through 18.
Prepare a document addressing market research, barriers to entry, threats and opportunities, product/service features and benefits, target customer, key competitors, positioning/niche, promotional budget, and pricing, you may include the worksheets found in the template.
Assignment #2
You will also submit your response for units 5 through 8 using the submissions for these chapters and the feedback given by the instructor. Prepare one document covering the content of chapter 5 – 8. Review the rubric below.
Evaluation and Feedback
| Activity/Competencies Demonstrated | % of Final Grade |
| Prepare a marketing plan that identifies the market research, threats and opportunities, features of product/service, target market, and competitors | /20 |
| Prepared comprehensive Pro Forma including a balance sheet, statement of cash flows and income statement for year one. Described the figures in the financial statement | /25 |
| Identified the legal and organizational structure of the business and provided justification for the structures | /20 |
| Prepared a missions and vision statement, identified the target market and discussed how the business will compete in the market through its core strategy | /25 |
| Demonstrates good organization, including a strong introduction and conclusion. | /10 |
| Total | /100 |
Assignment 2A: Legal and Organizational Structure
Weight ungraded but required
Due no later than 11:00 p.m. on Sunday of Unit 7
Objectives
On successful completion of this assignment, students should be able to:
prepare a financial plan with budget line items,
prepare pro forma financial statements,
identify alternative sources of financing for a new venture, and
compare the roles of banks, government and venture capital in financing.
Brief Description
In this unit you will understand the importance of a financial plan based on your best knowledge of how your enterprise will start and operate for its initial period. More importantly, this plan will help you determine how much money you will need to launch your business and operate it.
Submission Instructions
Submit a paper that addresses the following.
identify the legal structure for your organization.
Selecting the appropriate legal form of your business is an important first step. You should examine the legal obligations of your business and the need to meet laws and government regulations. These may encourage you to adopt a legal structure that reduces your liability exposure.
Choose the organizational structure for your firm
Identify which structure you will use (refer to the unit notes) functional, process, product, and consumers. Explain why you have made this choice and include an organizational chart identifying key employees and their responsibilities.
What are the processes and technology that you will need to create your product or service?
Now is a good time to think about the processes and technology that your enterprise will require, including the structure of your work. What are the job tasks that will need to be accomplished? How much of each process will each person control? Will one person take the process from beginning to end? Will the tasks require special competencies? What will the “jobs” look like? What CRM
Prepare an Organizational Chart showing the lines of authority and responsibilities
Evaluation and Feedback
You will receive feedback from the instructor on your submission. In unit 9 you will be resubmitting this as part of Part 2 of your project.
| Activity/Competencies Demonstrated | % of Final Grade |
| Identified the legal structure for the business and provided a justification for this choice. Consider taxation, liability and control of the business. | /20 |
| Identified the organizational structure and provided an organizational chart. | /20 |
| Explained the choice of the organizational structure and its benefits in addressing the functions, product, and processes in reference to the target market. | /20 |
| Prepared job descriptions that identify the responsibilities of the employees. | /15 |
| Discuss the strategies for motivating employees. | /15 |
| Demonstrates good organization, including a strong introduction and conclusion. | /10 |
| Total | /100 |
Assignment 2B: Marketing Plan
Weight ungraded but required
Due no later than 11:00 p.m. on Sunday of unit 8 but submitted as part of report 2 in unit 9
Objectives
On successful completion of this assignment, students should be able to:
explain the importance of establishing a position in a chosen market
segment a target market
identify the elements of a marketing plan
assess methods of using social media to develop a market presence
Brief Description
The Marketing Plan is critical to your business idea as it will lead to success or failure of your venture. A great idea is meaningless if you cannot find customers. Carefully drafted and logical financial projections will not be met unless you have customers to buy your product/service.
Submission Instructions
You will prepare the key components of your marketing plan, a vital part of your final business plan. Using the SCORE Business Plan Template pages 11 through 18. Prepare a document addressing market research, barriers to entry, threats and opportunities, product/service features and benefits, target customer, key competitors, positioning/niche, promotional budget, and pricing, You may include the worksheets found in the template.
Evaluation and Feedback
| Activity/Competencies Demonstrated | % of Final Grade |
| Identified how market research will be completed using both primary and secondary methods. | /15 |
| Analyzed the threats and opportunities in the market and the position the business would take. | /15 |
| Described the product/service features and its benefits. | /15 |
| Identified the target customer for this business. | /15 |
| Research and analyzed the key competitors. | /15 |
| Explain how the business will be marketed | /15 |
| Demonstrates good organization, including a strong introduction and conclusion. | /10 |
| Total | /100 |
5
