COMPANY- TRAVEL BUSINESS NOTE: you can see attached files, you can get the business idea from there and exactly what to write in this paper. Objectives On successful completion of this assignment,
Running Head: Part 2- Concept Statement 0
Part 2: Concept Statement for a travel website
Name
2019081614
University
BUSI 4046/4053- Final business plan
Professor
Date
Product/ Service description
In coming up with the travel website there are different features that I will ensure exist in this product to make it easier for the visitors to navigate and search for what they want. In the development of this product customer satisfaction is key to the success of the product and to have a competitive advantage over our competitors the following features are involved in this product.
The product has got straightforward filters that will make it easy for getting the destination results updated in real-time.
The other feature the product will have is a predictive search which will provide the results based on the names of the hotels, city among others.
The product will also have huge beautiful images for attracting customers to the website and keeping them hooked upon it.
We will also have a customer review part where the travelers can provide feedback on their experience with the website and the areas they want to be improved upon.
There is a favorite list in the product that will assist in remembering the fancy search you took
The other features that will be involved in the product will be the simple idiot-proof calendars, clear prices, integration of google maps, plus a simple checkout.
Target market
In coming up with the travel website the main groups that we will be targeting will be business travelers, family vacationers, friends’ gateway plus the international jet setters whereby their gateways will be planned differently as well as travel brands having the opportunity for connecting via effective target marketing of the different stages for planning their cycles.
Benefits or value of a travel website
The website will be acting as the meeting for reaching the customers with important information. Customers can also consult the website in areas they want to know more about and identify information concerning different places they want to visit before planning for a visit. This website will be important in planning their journeys and identifying the best locations they can visit. The other benefits of the website include:
Being able to add multiple tour details on the website.
The destination details can be uploaded using HD images.
Any notice can be shared on the website.
The testimonies about the experience can be shared on the website.
On the website, there is a search option.
There is an option for a virtual tour.
Management team
To ensure success in the development and running of the website there will be the following team members in place.
A lead designer will be responsible for the roles of design.
A lead developer will be responsible for setting standards concerning what should be written.
An assistant developer will be working under the lead developer.
Web manager is the last point before the corporate roles.
A content producer will be charged with writing articles.
A senior editor will be responsible for overseeing the editing work.
Social media plus public relations coordinator who is responsible for how the company interacts with customers.
The marking coordinator will be responsible for the marketing of the website.
