Strategic Management Class Matrix Assignment Instructions Explain the pros and cons to diversification, acquisition and new ventures? Explain when you would use each strategy (3 points)Read the SPACE
Case Study 100 points
| Unacceptable | Acceptable | Good | Excellent | |
| Executive Summary | Does not give mission, vision, No stakeholders listed, company history incomplete. 0 | Gives some basic company information. Identifies some goals, values stakeholders and mission/vision 2 | Gives good overview of company. Identifies goals, values, stakeholders, mission/vision 3 | Identifies goals, values, stakeholders, mission/vision Gives good overview of company. Provides overview of paper. 6 |
| Five forces model | Does not include 0 | Lists forces but does not analyze 2 | Lists forces and provides partial analysis 3 | Addresses 5 forces thoroughly in minimum of 1 page analysis 5 |
| Macro environment | Does not include 0 | Lists all 4 but does not explain or lists and explains only 2 2 | Lists environmental factors and provides partial analysis 3 | Thoroughly explains each factor in minimum of 2 pages 7 |
| Competitors | Does not include 0 | Lists a few competitors but does not explain why 1 | Identifies a few competitors and provides only some information on why that company is a competitor 2 | Identifies at least 3 competitors and fully explains how/why they are competitors 3 |
| Org culture | Does not include 0 | Briefly answers questions 2 | Uses information outside of the website and case to answer questions. 3 | Provides strong analysis of culture and structure, incorporating outside data. Minimum of 1/2 page 5 |
| Human Resources | Does not include 0 | Briefly answers questions 2 | Uses information outside of the website and case to answer questions. 5 | Provides strong analysis of human resources incorporating outside data. Minimum of 1 page 8 |
| Marketing | Does not include 0 | Provides 1 suggestion on the tool 1 | Provides 2 suggestions on marketing the tool 4 | Provides 3 suggestions on how to market the tool. 6 |
| SWOT matrix | Does not include 0 | Uses SWOT analysis rather than matrix 2 | Correctly uses SWOT matrix and identifies 2 topics in each area. 5 | Thorough use of SWOT matrix. (At least 3 comments in each section.) 8 |
| Financial information- | Does not include 0 | Calculates financial questions correctly 2 | Calculates financial questions correctly but lacks substantial rationale on condition 3 | Calculates all financial questions correctly and provides solid rationale for financial condition 6 |
| Strategic analysis | Does not include 0 | Answers only a few of the questions 5 | Provides minimal recommendations and support 12 | Answers all questions thoroughly. Provides 3 strong recommendations for each question 20 |
| Subsequent events | Does not include 0 | Addresses only 1 event 2 | Addresses 2-3 events. 6 | Addresses and explains 2-4 events 8 |
| Strategic map | Does not include 0 | Does not include all components 2 | Includes all components but goals are weak 3 | Includes all components, presents solid, well thought out goals. 6 |
| Paper structure | Difficult to read, lack of cohesion, poor spelling, grammar 1 | Lack of cohesion or many proof reading mistakes, or only 1 source. 3 | Easy to read, formatted well, no grammar or spelling errors. Includes at least two sources, properly cited 6 | Polished paper. Easy to read, formatted well, no grammar or spelling errors. Includes 3 sources, properly cited. 12 |
