Can you write me an 1800-2000 word paper? I will provide you with the instructions and notes.

LONGEVITY COMPANIES – EXAMPLE OF JAPANESE COMPANIES THAT HAVE ACTIVELY RESPONDED TO MARKET CHANGES WEEK 3 Good for the Seller Good for the World /Society Good for the Buyer SANPO YOSHI (Three -way Goods) MODEL Japanese Management Philosophy Conduct research and choose one longevity company anywhere in the world that has a long history (more than 100 years).

Look into a management philosophy (or corporate value/mission) and see if it meets Sampo -Yoshi concept. Take notes and bring it to the next class on 17 th Oct. * Does not need to be Japanese company, but can be any foreign company of your choice. DISCUSSIONS ➢ Share with your class mates the company you have chosen, and the reasons. ➢ Write down o n the sheet . EXAMPLE OF COMPANY THAT HAVE ACTIVELY RESPONDED TO MARKET CHANGES TORAYA COMPANY PROFILE: Toraya Confectionery Co. Ltd.

•Founded : Early in the 16 th century (latter period of the Muromachi era) •Capital :24 million yen •Number of Employees :951 (as of June 1, 2020) •Sales :18,504 million yen (results of FY 2019) •Business :Manufacture and distribution of traditional Japanese confections • For example, “Toraya” is a company that has been selling for 260 years, but interestingly, its taste continues to change according to customers' tastes . • Furthermore, by expanding TORAYA CAFE, they are also changing the business strategy . • Since it changes from product sales to the café/restaurant business, employees must also be trained accordingly . • One of the feature of the long -lived company is that it has positively responded to the changing needs of markets and customers . • E ven though long -lived companies seem to stick to one business type, they are actually undergoing significant changes . https://global.toraya -group.co.jp/pages/company Unchanged tradition Change in response to the flow of the times Customer -first principle Response to customer needs related to products and services Quality -oriented Sales channel change according to the times Maintenance of the manufacturing method Establish new businesses on the premise of reduction of the main business Focus on employees Adapt the interpretation of family tradition to the times Maintain management philosophy “Tradition” and “Innovation” in Longevity Companies Reference: Tetsuya Ogata (2016) “Sustainable management of long -lived companies in Japan”, Gifu Keizai University Discussion Paper (Translated and edited by N. Konishi) ① Succession of management philosophy The source of the strength of long -lived companies is that the management philosophy is firmly rooted, and even if the economic environment changes temporarily, it will not change.

② Human resource development and education Enthusiasm for human resource development, value people, and believe that there is no growth if there is no human growth.

③ Improve employee satisfaction Integrate customer satisfaction, employee satisfaction, and corporate satisfaction (revenue) consistently.

SEVEN FEATURES AND CONDITIONS OF LONGEVITY COMPANIES (1) Tsoureki Kimiyuki “Long -established secrets that have been loved over time” SEVEN FEATURES AND CONDITIONS OF LONGEVITY COMPANIES (2) ④ Co -existence and mutual prosperity with business partners It is to practice the “three -way goods” of the seller, the buyer, and the world. Rather than expanding sales or competing with other companies, the basic philosophy underlined is the “three -way goods”. ⑤ Active capital investment Borrow from financial institutions with the brand power of a longevity company, and make aggressive capital investments ahead of other companies.

⑥ Marketing practice adapted to the times It is to select excellent customers and appropriately allocate the amount of communication according to the sales activity process.

⑦ Do all the common tasks properly Continuing to do everything you need to do thoroughly such as cleaning, greetings, and regular visits to customers, will make absolute difference from other companies. Assignment 1 : Analyzing the longevity company 1, First, choose one longevity company anywhere in the world that has a long history. * Does not need to be Japanese company, but can be any foreign company of your choice.

2, Analyze if the company meets the condition of “Seven Features and conditions of longevity companies” as well as “Sampo -Yoshi” management philosophy or not. Find out for yourself how the company of your choice has changed and grown over time. HOW TO PREPARE YOU R PRESENTATION STRUCTURE AND CONTENTS OF THE PRESENTATION Follow the following structure:

⚫ 1 st page: Company name and your full name with Student No. ⚫ 2 nd ~ 4 rd page: page, Company profiles e.g. year established, locations, business fields, nos. of employees and any additional information of the company.

⚫ 5 th page ~ details of your analysis and summary of your findings ⚫ References shown in the final page. • Presentation slide should be minimum 8 pages, no more than 10 pages total . • Free format ORDER OF PRESENTATION ➢ WEEK 7 7 th November : Presentation 1 ( by Seniors 4 th year and 3 rd year students) ➢ WEEK 8 14 th November: Presentation 2 (3 rd year and 2 nd year students) ➢ WEEK 9 21th November: Presentation 3 (2 nd year students) ALL students have to submit the presentation slide via DUET by the end of November