Can you write me an 1800-2000 word paper? I will provide you with the instructions and notes.

• Considering that stakeholder theory began to appear in earnest in Europe and the United States after the 1970s, it can be seen that the idea of Sampo - yoshi had permeated commerce before that. Stakeholders are, those interested in a company, specifically customers, employees, employees' families, society, business partners, shareholders, banks, and so on. WHAT ARE “ STAKE HOLDERS” OF A COMPANY?? Good for the Seller Good for the World/Community Good for the Buyer SANPO YOSHI (Three -way Goods) MODEL SANPO YOSHI (Three -way Goods) MODEL Good for the Buyer Customers actually pay for " value " rather than the product itself. The buyer can get a feeling of satisfaction and happiness by paying his / her own money, that is different from when he / she got it for free. Every person has a different idea of what is good and what is good. So good for the buyer depends on how much the sale made them feel " value ". SANPO YOSHI (Three -way Goods) MODEL Good for the Seller (employee) If the sales of the product / service increase, the salary of the employee (generally) will increase.

Those who can make even more sales will be promoted, and it will be easier for them to fulfill their dreams and goals . It provides job security, thus also good for a family. SANPO YOSHI (Three -way Goods) MODEL Good for the World/Community In actual business activities, we not only pursue our own profits, but also contribute to society through our main business and return the profits earned from our business to local communities, etc., to earn the trust of many stakeholders. The world is literally the whole society. The world develops when goods and services are bought and sold. If a lot of products are sold and the company grows , more people will be hired, and the social contribution of employment will be born . Case 1 ITOCHU In April 2020, Itochu has announced that it will revise the Mission of the ITOCHU Group's corporate philosophy to "Sampo Yoshi.“ ITOCHU, one of the leading trading company (Sogo -Shosha ), with approximately 100 bases in 62 countries ,is engaging in domestic trading, import/export, and overseas trading of various products such as textile, machinery , metals, minerals , energy, chemicals, food, general products, realty , information and communications technology , and finance, as well as business investment in Japan and overseas. The history of ITOCHU Corporation dates back to 1858 when the Company's founder Chubei Itoh commenced linen trading operations. Since then, ITOCHU has evolved and grown over 150 years. https://www.itochu.co.jp/en/index.html Inherited the management philosophy of SAMPO -YOSHI. (Coexistence and Co -prosperity with Local Communities) As a bank that walks together with local communities, we will strive to develop local communities by maintaining the spirit of "soundness" and "enterprising enthusiasm" in order to meet the trust and expectations of our customers.

(Coexistence and Co -prosperity with Officers and Employees) We will respect the human rights and individuality of each officer and employee, strive to create a rewarding workplace, and strive to realize "Clean Bank" both mentally and physically.

(Coexistence and Co -prosperity with the Global Environment) We will practice "environmental management" as a social mission of a company based on the shores of Lake Biwa, protect the global environment, and strive to create a sustainable society. Annual Report : 滋賀銀行 (shigagin.com) CASE “: SHIGA BANK Pursuit of sustainable management • The number of Japanese companies that have been in business for more than 100 years is overwhelmingly larger than in other countries . * 3 ,696 companies nationwide (2021 ) • Many of these long -established (longevity) companies have inherited the idea of ​​Sampo -Yoshi - valuing diverse stakeholders such as customers, business partners, employees, local communities, and nations in the form of family morals . TOPICS FOR DISUCUSSIONS WHY COMPANIES “AGE(longevity)” MATTERS?? • Discuss with others the differences, advantages and weakness of new and old companies . • What is the necessary requirement that companies can continue to live longer? Pursuit of sustainable management • Nikkei Business (Japanese leading economic journal publishing company) announced that the lifetime of the company is 30 years. • According to a survey by the Swiss UBS bank, family companies have a relatively high performance compared to regular companies, because they operate from a long -term perspective . Feature of Longevity Companies • One reason why companies can't live long is because they can't cope with social and market changes.

• A study shows that long -lived companies are generally sensitive to market change and risk management . • Long -lived companies generally not only pursue own profits, but also focus on contribute to society through main business and earn social trust from many stakeholders by returning profits from business to local communities. (cf. win -win business concept, cost efficiency, short -term perspective) Feature of Longevity Companies • Long lived companies have experienced and gone through self -transformation in the face of a crisis . • Cooperation and support from various stakeholders such as business partners, employees, and local communities was key.

• Such multilateral support was obtained because the corporate philosophy and business activities have been widely accepted and supported by society. FACT SHEET 1 A ccording to a report titled “ Longevity Factors and Suggestions for Japanese Companies ” published by the Bank of Korea (May 2008), there are 5,586 companies in the world over 200 years, of which more than half (56%) are Japanese company. < We call in Japanese, SHINISE or NOREN (long -lived company)> A long -lived company is defined as “an enterprise with business tradition and brand value, and has been in business for over 100 years”. https://www.nippon.com/en/features/c00615/ FACT SHEET 2 • By prefecture, the longest -established company appearance rate was the highest at 4 .73 % of “Kyoto Prefecture” . • A major factor is that Kyoto Prefecture had a base to protect and nurture traditional crafts, and it greatly contributed to the survival of long -established companies that deal with kimonos and the reconstruction of temples and shrines . • By industry type, the largest number of long -established companies was 25 .1 % of the total in “Manufacturing”, “Retail” (23 .4 % ), “ Wholesale trade "( 22 .1 % ) followed . Feature of Japanese companies : • Less M & A (Mergers and Acquisitions) market - in Japan M&A market is less developed compared to overseas. “ Emphasis on employees ” is one of the major characteristics of longevity companies in Japan. • SMEs - 99.7% of the approximately 3.8 million Japanese companies are SMEs and there are many second and third -generation managers founded after the war have longed to become a 100 -year -old company. • However, a family company has a crisis of “business succession (generation change) ” issues every 30 years. Consistent management is jeopardized by the lack of successful successors and poor transfer of authority. • A research shows only 3% of family companies survive as 100 -year -old companies. • But this number is larger than 1% for general companies to survive as a 100 -year company.

• A study also reveals that business inheritance between families does not necessarily produce good results for companies. What is more important is to inherit the corporate philosophy and obtain cooperation and support from various stakeholders and been widely accepted and supported by society. Feature of Japanese companies : Continue.. Item General Company Longevity Company Management Philosophy Theme / Fashion Dissemination / Penetration Purpose Expand Market Share Maintain Customer Mind Share Management indicators Net Sales Operating Profit Corporate Culture Competition/ Performance Trust/ Teamwork Manner Education Formal Thorough Appointment of Management Competition among employees Family (or nominated by predecessor) Rival/ Competitors Competition Co -existence co -prosperity Similar products Negative factor Positive factor (leading role) Social contribution Interaction Competitive efforts and initiatives Brand Strategy Leader / Challenger Nicher Differences between general and long - lived companies Reference: Tetsuya Ogata (2016) “Sustainable management of long -lived companies in Japan”, Gifu Keizai University Discussion Paper (Translated and edited by N. Konishi) Longevity companies have long -term perspectives and are working on management that places importance on people both socially and internally . Tsuruoka Kimiyuki in the “long -established secrets that have been loved over time ” has listed the seven features of long -lived companies. ① Succession of management philosophy The source of the strength of long -lived companies is that the management philosophy is firmly rooted, and even if the economic environment changes temporarily, it will not change.

② Human resource development and education Enthusiasm for human resource development, value people, and believe that there is no growth if there is no human growth.

③ Improve employee satisfaction Integrate customer satisfaction, employee satisfaction, and corporate satisfaction (revenue) consistently. Seven Features and conditions of longevity companies (1) ④ Co -existence and mutual prosperity with business partners It is to practice the “three -way goods” of the seller, the buyer, and the world. Rather than expanding sales or competing with other companies, the basic philosophy underlined is the “three - way goods”.

⑤ Active capital investment Borrow from financial institutions with the brand power of a longevity company, and make aggressive capital investments ahead of other companies.

⑥ Marketing practice adapted to the times It is to select excellent customers and appropriately allocate the amount of communication according to the sales activity process.

⑦ Do all the common tasks properly Continuing to do everything you need to do thoroughly such as cleaning, greetings, and regular visits to customers, will make absolute difference from other companies. Seven Features and conditions of longevity companies (2) Tsoureki Kimiyuki in the “long -established secrets that have been loved over time ” has listed the seven features of long -lived companies. ASSIGNMENT FOR NEXT WEE K Next week class (10 th October) will be a self -study class. This means, NO CLASS (but use the time to do your following research).

Conduct research and choose one longevity company anywhere in the world that has a long history (more than 100 years). Look into a management philosophy (or corporate value/mission) and see if it meets Sampo -Yoshi concept. Take notes and bring it to the next class on 17 th Oct.

* Does not need to be Japanese company, but can be any foreign company of your choice .