BUS401 International Business Please see attached assignment details as well. Case Assignment Global Ad Campaigns Search the internet for recent news articles covering brand marketing outside of the
0
BUS401 Case 3
Your Name
Trident University International
BUS401 International Business
Due Date
BUS401 Case 3
Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). Search the internet for recent news articles covering brand marketing outside of the United States. Select three different brand campaigns on separate continents (if possible). The brand must also be available in America. You will write a 3-page paper. No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.
International Campaign 1
Describe the campaign, its target market and the message being delivered. Explain how it suits the local audience. Was it considered successful? Research the brand and explain how it is marketed in the United States. Compare and contrast the U.S. and international campaigns. (1 page for each brand campaign)
International Campaign 2
Describe the campaign, its target market and the message being delivered. Explain how it suits the local audience. Was it considered successful? Research the brand and explain how it is marketed in the United States. Compare and contrast the U.S. and international campaigns. (1 page for each brand campaign)
International Campaign 3
Describe the campaign, its target market and the message being delivered. Explain how it suits the local audience. Was it considered successful? Research the brand and explain how it is marketed in the United States. Compare and contrast the U.S. and international campaigns. (1 page for each brand campaign)
Conclusion
Add some concluding remarks: 2 to 3-sentence conclusion.
References
Below are some basic rules to follow when creating a reference list:
Begin your reference list on a new page.
The word References should be centered and bold at the top of the page.
Double-space your reference list.
For each author, list the last name first followed by the initials for their first and middle names.
Arrange your reference list alphabetically by the last name of the author.
Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.”
APA has a handout for the most common types of references.
