MKT 301 Principles of Marketing Promotion, Influencers, and Ethics Module case 2 Please see attached and follow the assignment information. Use the attached APA-formatted template (MKT301 Case2)
Module 2 - Case
PROMOTION, INFLUENCERS AND ETHICS
Assignment Overview
Influencer Marketing
Large corporations routinely use celebrity endorsers in advertising and marketing campaigns. Many of these stars make millions from these deals. Their faces and names are found in all forms of advertising and marketing. They often become synonymous with brands they represent.
Let’s talk about influencers – a word added to the dictionary in 2019. Social media ushered in a new era when “Everyperson” can become an influencer. We touched on influencers during this module’s discussions.
Case 2 Resources
The Six Stages of the Consumer Buying Process and How to Market to Them (2022)
Low-Involvement vs. High-Involvement Decisions (2022)
Factors Influencing Consumer Decisions (2022)
The Power of Influencer Marketing (2022)
28 Essential Influencer Marketing Statistics You Need to Know in 2022 (2022)
The Pros and Cons of Influencer Marketing for Your Brand (2022)
Infographic: 5 influencer marketing trends to watch in 2022 (2022)
UK government mulls clampdown on influencer advertising that targets young people (2022)
Case Assignment
Using the module’s readings, other resources, and at least one article published in 2020 or 2021 from Trident Library’s ProQuest Central, a full-text database, write about how influencers have become an important part of marketing.
Influencers: Defined
Explain what influencers do. Talk about the most important information. Cite and reference your sources. (1/2 page)
Buyer Behavior
Next, write about the Buyer Behavior and what businesses must understand to better promote their goods or services. Cite and reference your sources. (1 page)
Influencer Examples
Provide two examples of social media influencers. Deliver an analysis of what each one does to influence followers. It is important to include citations for your research. (1 page)
Making Connections
Based on the research above, assess which steps of the buyer behavior model influencers can affect. Provide rationale. Cite and reference your sources. (1/2 page)
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.
Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.
Assignment Expectations
Use the attached APA-formatted template (MKT301 Case2) to create your submission.
The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.
Your submission will include:
Trident University International’s cover page
A paper with APA citations (2- to 3-sentence introduction, 3-page body, 2- to 3-sentence conclusion)
The reference list page in APA format
