MBA Thesis the length of the project paper is minimum 15,000 words AS ATTACHED REQUIRED.

Thesis title

Researcher name

Supervisor: Mentor name

A Thesis Presented in Partial Fulfillment of the Requirements for

The Degree Master’s of business administration

(MBA)

Name of university

Month / Year

ABSTRACT

Purpose –The aim of the study is to describe……………………………………….. in Egypt.

Design/methodology – This study is a (descriptive study or causal) operated in (contrived or non-contrived) setting to describe the role of ……. as (independent variable) on …….

( dependent variable) in Egypt with minimal interference from the researcher.

Questionnaires and IDI (or focus groups) are the main sources to collect primary data reference books, recent journals, trusted internet web sites and IMS data…..etc. are the main dependent in collecting secondary data.

The researcher depends on the individual as a unit of analysis. This study is cross sectional (longitudinal) study as data is collected once a time.

The researcher takes a sample (….. respondents) to answer questionnaires and a sample (… customers) to in-depth interview or focus groups. The whole population is customers who …………… Egypt and have experience about ………. in Egypt. The researcher depends on stratified sampling process to answer questionnaires and divides the whole population into strata according to the regional classification and takes random sample from each stratum and depends on quota sampling to make the in-depth interviews or focus groups

Findings ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………....

Conclusion- …………………………………………………………………………………………………………………………………………………………………………………………………………………...

Research limitations

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Keywords ………………………………………………………………………………………………………………………………………………………………………………………………………………….

Table of contents

CHAPTER ONE –1– Introduction 8

1.CHAPTER ONE –1– Introduction 9

1.1.Purpose of the study 9

1.2.Research problem 9

1.3.Research objectives: 9

1.4.Importance of the study 9

1.5.Structure of the study 10

1.5.1.Chapter -1- Introduction 10

1.5.2.Chapter -2-Literature review 10

1.5.3.Chapter -3- Methodology 10

1.5.4.Chapter-4- Research findings and data analysis: 11

1.5.5.Chapter-5-Conclusion and recommendations: 11

1.6.Industry overview 11

Chapter two-2- Literature review 12

1.Chapter two-2- Literature review: 12

Chapter three –3- Research methodology 13

3.Chapter three –3-Research methodology 14

3.1.Research Hypothesis 14

3.2.Research design 14

3.2.1.Purpose of the study 14

3.2.2.Type of investigation 14

3.2.3.Extent of researcher interference 14

3.2.4.Study setting 15

3.2.5.Unit of analysis 15

3.2.6.Time horizon 15

3.3.Data collection methods 15

3.3.1.Secondary data 15

3.3.2.Primary data 15

3.4. Sampling process 17

3.4.1.Questionnaire sampling process 18

3.4.2.In –depth interview (IDI) or focus groups sampling process 18

Chapter four-4-Research findings and data analysis 19

4.Chapter four-4-Research findings and data analysis 20

4.1. Quantitative analysis 20

4.2.Qualitative analysis 20

Chapter five-5-Conclusion and recommendation 21

5.Chapter five – Conclusion and recommendation 22

5.1.General conclusion 22

5.2.General recommendation 22

Bibliography 23

List of tables

CHAPTER ONE –1– Introduction

CHAPTER ONE –1– Introduction

1. Purpose of the study

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………...

1. Research problem

1. Research objectives:

In order to achieve the purpose of this study, the following questions should be answered.

1. Importance of the study

1. Structure of the study

The study consists of five chapters closely related and each chapter is dependent on the previous one, So that finally we will be able to answer the main research question.

1. 1. Chapter -1- Introduction

It includes a discussion about the purpose of the study to find out the research problem after that the introduction discusses the research objectives and importance of the study, finally the end of this chapter includes the structure of the study.

1. 1. Chapter -2-Literature review

Literature review: passing through the history of researches related to my topic from accredited source like ……………. The literature review is divided into two main parts represent the keywords of the research 1………….. 2- …………….

……………….: literature includes the definition of term ………………. from the academic point of view, and then it goes to explain the ……………………………………………………………………………………………………………………………………………………………………………………………………
…………..: the second keyword in this research. The same way as the first keyword started with the academic meaning of ……………., and then discussed the ……………………………………………………………………………………………………………………………………………………………………………………………………

1. 1. Chapter -3- Methodology

It describes the methodology used in the research, highlighting the data collection methods:

1. 1. 1. Purpose of the study

Describe the …………………………………………………… in Egyptian market.

1. 1. 1. Type of investigation:

This study is a descriptive study(causal) to be able to find the impact of ………………….on …………………………………. in Egypt

1. 1. 1. Extent of researcher interference

This study is done with minimum interference from the researcher.

1. 1. 1. Study setting

This study is done in a contrived (non-contrived) setting.

1. 1. 1. Unit of analysis

This study depends on the individual as the unit of analysis.

1. 1. 1. Time horizon

The study is cross-sectional (longitudinal) study.

1. 1. 1. Sampling process

To collect primary data, the researcher depends on the stratified sampling process to answer questionnaires in which the population represents Egyptian people in different scales and have different tastes to answer the listed questions in questionnaire.

IDI(focus) sampling process depends on quota sampling process based on regional classification then selects judgmentally who will be the candidates to the IDI.

1. 1. Chapter-4- Research findings and data analysis:

This chapter includes the primary data analysis which is collected by customers’ questionnaires and IDI (focus). The researcher depends on SPSS or…… software program to analyze the collected data.

1. 1. Chapter-5-Conclusion and recommendations:

This chapter contains all findings after analyzing primary and secondary data and includes the overall answers about the research questions.

1. Industry overview

Chapter two-2- Literature review

Chapter two-2- Literature review:

Chapter three –3- Research methodology

Chapter three –3-Research methodology

1. Research Hypothesis

H1: ……………………………………………………………………………….
H2: ……………………………………………………………………………….
H3: ……………………………………………………………………………….
H4: ……………………………………………………………………………….

1. Research design

1. 1. Purpose of the study

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

1. 1. Type of investigation

This study is a descriptive study(causal) to describe the impact of …………on …………………………………….. in Egyptian market.

In this study, the researcher tries to know the role of …………………… as an (independent variable) on ………………………………………….as an (dependent variable) in Egypt.

1. 1. Extent of researcher interference

This study will be performed with moderate interference from the researcher because it’s a field experiment as questionnaire will be distributed to candidates to answer questions and collected after answering them but if there is any difficulty to understand any question, the researcher will clarify it in a simple and a neutral manner without giving any directions to candidates for selection.

For IDI or focus , the researcher has to ask the candidate certain questions and trying to find out the answers that will provide data needed to complete the research analysis.

1. 1. Study setting

This study is a descriptive (causal) study operated in contrived (non-contrived) settings; questionnaire will be send by e-mail (face to face –telephone) to customers to answer it and send it back to the researcher. This will be a quantitative method for data collection.

For IDI (focus), the researcher has to arrange an interview with the customer in certain place to ask some question to complete the research required data. This will be a qualitative method for data collection.

1. 1. Unit of analysis

Researcher will depend on individual as a unit of analysis for this research; customers will be the unit of analysis either for questionnaire or for IDI (focus).

1. 1. Time horizon

The researcher will collect data once a time so this study is cross sectional study (twice so the study is longitudinal).

1. Data collection methods

Primary data and secondary data are required for this research; the researcher has to depend on both sources of data to complete the total image of data collection.

1. 1. Secondary data

The researcher depends on different sources to obtain data that support this study. Reference books, recent journals and trusted internet web sites are the main dependent in collecting secondary data to support this study with actual data about the ………………………………………………………….

1. 1. Primary data

The researcher depends on two ways to collect the primary data the questionnaire and the in-depth interviews (IDI)or (focus groups)

1. 1. 1. Questionnaire

The researcher uses a questionnaire as a tool to test “……………………………….in Egypt”, this questionnaire helps to draw the relation between the …………………. and …………………..

The questionnaire is divided into three parts which are 1- Personal information 2- General questions 3- Hypothesis testing questions.

Personal information: the researcher collects demographic information to segment the sample into groups which can indicate the effect of demographical background.
General questions: the researcher collects general questions about …………………………………………………………………………………………….
Hypothesis testing questions: the researcher tries to test the hypotheses suggested. This will be when the participants answer certain questions which determine the direction of each hypothesis.

1. 1. 1. In- depth interview or focus groups:

Face to face interview or focus groups is the best way to test actions and reactions. The researcher depends on this technique to explore how customers think about ………………… in Egypt, this will be in sort of deepness to figure out the real relation between the two variables.

1. 1. 1. 1. The Guidelines of Discussion guide

Introduction – 10 minutes

- Greeting

- Go through the agenda and explain the purpose of the discussion

- Ask respondents to introduce themselves

Discussion Phase 60 – 70 minutes

Ask questions such as:

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..

Projective Techniques

-Word association

…………………………………………..

……………………………………………

-Sentence completion

…………………………………………..

……………………………………………

Summary / Finish

- Go through key points they achieved for the day

- Thank respondents for coming

Give incentives
Dismiss

1. Sampling process

The researcher takes a sample (……Customer) to answer questionnaires and a sample (……Customer) to in-depth interview or focus groups this is because this study describes the role of ……………………………………… in Egypt.

1. 1. Questionnaire sampling process

The whole population is customers that …………………………………………………………………………….

The researcher will depend on stratified sampling process and divides whole the population into strata according to the regional classification provided that fixing other variables.

According to the regional classification, the researcher will take random sample from each stratum to decrease sampling errors and take equal number of customers from each stratum.

The researcher will take customers randomly from each stratum.

Questionnaire will be distributed to the candidate manually and collected after answering it.

1. 1. In –depth interview (IDI) or focus groups sampling process

The whole population is customers who …………………………………………………………………………………………………………………………………………………………………………….

The researcher depends on quota sampling process. The whole population will be divided into strata according to the regional classification provided that fixing other variables.

According to the regional classification, the researcher will take non random sample from each stratum and take equal number of customers judgmentally depending on priority of accepting the interview.