MKT301 Principles of Marketing SLP Assignment A “White Paper” on Inclusivity and Diversity SLP Assignment Expectations Use the attached APA-formatted template (MKT301 SLP3) to create your submissi
Module 3 - SLP
MARKETING STRATEGY AND INCLUSIVE MARKETING COMMUNICATIONS
Assignment Overview
Diversity and Inclusivity in Marketing
Whether we talk about diversity or inclusivity, the discussion is one all businesses should have to remain relevant. Although marketers target consumers or segment a market, they still need to include diverse groups of consumers in their strategies. The groups may be defined by gender, race or ethnicity, language, sexual identity, ability, religious beliefs, age, socio-economic status, and more.
Session Long Project 3 Resources
Your DEI marketing is not complete (2022)
9 Brands Winning With Inclusive Marketing (and How You Can Too) (2022)
Not an Option: Cultural Sensitivity in Advertising (2022)
The rise of the inclusive consumer (2022)
5 Ways Diversity and Inclusion Impact the Customer Experience (2022)
Microsoft Advertising Blog (2022)
How brands can build inclusive campaigns year-round (2022)
SLP Assignment
A “White Paper” on Inclusivity and Diversity
Using the module’s readings and other research, write a white paper on best practices for diversity and inclusivity in marketing.
Background
Deliver a brief background of inclusivity and diversity as it pertains to marketing communications. (1/2 page) Research Required.
Best Practice Examples
Provide positive examples of two brands (other than Dove) that excel in this area. Explore what groups are included in their marketing communications. (1 page) Research Required.
Applications
Offer reasons why companies should follow through on these practices. (1/2 page) Research Required.
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.
Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
The paper should be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Refer to yourself in third-person as “manager” or you can write about what the “project team” will do, rather than saying “I” and “we.”
SLP Assignment Expectations
Use the attached APA-formatted template (MKT301 SLP3) to create your submission.
The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.
Your submission will include:
Trident University International’s cover page
A paper with APA citations (2- to 3-sentence introduction, 2-page body, 2- to 3-sentence conclusion)
The reference list page in APA format
