MKT301 Principles of Marketing SLP Assignment A “White Paper” on Inclusivity and Diversity SLP Assignment Expectations Use the attached APA-formatted template (MKT301 SLP3) to create your submissi

MKT301 SLP 3

Your Name

Trident University International

MKT301 Principles of Marketing

Due Date

MKT301 SLP 3

Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). A “White Paper” on Inclusivity and Diversity. Using the module’s readings and other research, write a white paper on best practices for diversity and inclusivity in marketing. No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

Background

Deliver a brief background of inclusivity and diversity as it pertains to marketing communications. (1/2 page) Research Required.

Best Practice Examples

Provide positive examples of two brands (other than Dove) that excel in this area. Explore what groups are included in their marketing communications. (1 page) Research Required.

Applications

Offer reasons why companies should follow through on these practices. (1/2 page) Research Required.

Conclusion

Add some concluding remarks: 2 to 3-sentence conclusion.

References

Below are some basic rules to follow when creating a reference list:

Begin your reference list on a new page.
The word References should be centered and bold at the top of the page.
Double-space your reference list.
For each author, list the last name first followed by the initials for their first and middle names.
Arrange your reference list alphabetically by the last name of the author.
Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.”

MKT301 Principles of Marketing SLP Assignment A “White Paper” on Inclusivity and Diversity SLP Assignment Expectations Use the attached APA-formatted template (MKT301 SLP3) to create your submissi 1

APA has a handout for the most common types of references.