This case is part of your Harvard Business Coursepack on the IKEA Group attached Imagine that you are Steve Howard, the IKEA Group's Chief Sustainability Officer (CSO). What are your recommendations
SUSTAINABILITY AT IKEA CASE ASSIGNMENT
Imagine that you are Steve Howard, the IKEA Group's Chief Sustainability Officer (CSO). What are your recommendations for the next steps for the company's sustainable wood procurement initiatives? Consider this, given IKEA's aggressive growth plan to double its sales by 2020 with the focus on emerging markets, especially China and Russia.
Specifically:
Evaluate whether wood procurement is a sensible place for the IKEA Group to be focusing its sustainability efforts.
Considering the four alternative approaches IKEA Group can pursue to improve the sustainability of its wood procurement practices--(1) owning or leasing more timber forests, (2) driving higher FSC-certified wood procurement targets, (3) using more particleboard, and (4) using more recycled wood in particleboard manufacturing--what are advantages and disadvantages of each option?
Considering the IKEA Group's approaches to post-contract supplier management, what is your recommendation for improvement to enable sustainable wood procurement initiatives moving forward?
Assignment Guidelines:
Your case assignment should be no longer than 2 single-spaced pages, supported by no more than 2 pages of figures and/or charts.
Please review the grading rubric (provided below) before beginning your case assignment. The rubric will be used in the grading of this assignment.
Case Single Point Rubric
| Criteria | Ratings | Points |
| Main Case Solution: Responsiveness to the Questions Asked. Submission should thoroughly address all of the assignment questions or requirements. | 25 pts | |
| Main Case Solution: Quality of Answer: The answer should demonstrate evaluation, synthesis, and analysis of readings and other material used for the case solution; assumptions should be explicitly stated and justified | 40 pts | |
| Main Case Solution: Incorporation of Course Reading Material .Course reading material should be included and integrated into the assignment; citations should be provided for all sources. | 20 pts | |
| Written Communication: Organization, Written work should be well organized and easy to understand. | 5 pts | |
| Written Communication: Grammar, The work should be thoroughly spell-checked and proofread by everyone on the team. | 5 pts | |
| Written Communication: Integration of Writing Styles The team should develop a writing style that is uniform throughout the assignment. There should be no indication that the report involved multiple authors | 5 pts |
