Course: Operations Management There are three assignments in total, in the attachment, please refer to the tutors, thank you!
Industry Business Summary Red Bull Red Bull is a globally recognized energy drink distributed in 165 countries. It has become one of the most recognized brands in the beverage business and an industry leader globally. Red Bull was founded in Austria in 1987 and has since been synonymous with extreme sports, music, and other activities (Learning, 2020). The operations team of Red Bull is in charge of the manufacture, distribution, and sale of the energy drink. This group is accountable for ensuring the product is timely and satisfies quality requirements. The operations team also monitors the supply chain to ensure that raw materials are supplied from dependable suppliers and that distributors are adequately stocked (Hair et al., 2020). In addition, the operations team is responsible for marketing and promoting the product to ensure it is appropriately received by the target demographic.Red Bull has utilized a variety of market success techniques throughout the years. The organization has established a lean production system to decrease costs and boost productivity (Hair et al., 2020). This technology enables the organization to create more goods quickly while minimizing waste and energy use. Red Bull has adopted various quality control procedures to ensure its interests are of the highest standard. Also, the organization has developed diverse marketing methods to reach its target audience and enhance sales (Learning, 2020). These techniques include sponsoring events, forming collaborations with other brands, and establishing a significant presence on social media. Red Bull has also created a robust supply chain to provide access to the finest raw ingredients and distributors (Benoit et al., 2020). The company collaborates closely with its suppliers to ensure they have access to the highest quality ingredients and that their supply chain is efficient and dependable. In addition, Red Bull has established numerous measures to ensure that their products are delivered on time and in pristine shape. References Benoit, S., Kienzler, M., & Kowalkowski, C. (2020). Intuitive pricing by independent store managers: Challenging beliefs and practices. Journal of Business Research , 115 , 70- 84.
Hair Jr, J. F., Anderson, R., Mehta, R., & Babin, B. (2020). Sales force management . John Wiley & Sons.
Learning, L. (2020). Case Study: Red Bull Wins the “Extreme” Niche. Introduction to Marketing I (MKTG 1010) .
