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Vid eo A ssig n m en t ( 1 5% ) Cours e : F M LY -1 010-G 02 - H um an D eve lo pm en t in t h e F a m ily C rit e ria p o or fa ir G ood E xce lle n t C rit e rio n S co re A deq uate C ove ra g e / 4 C rit ic a l T hin kin g / 6 A cc u ra cy / 2 1 p o in t Fa ils t o m eet ap pro pria te r u b ric s g u id eli n es 2 p o in ts V id eo la ck s r e q uir e d in fo rm atio n a n d h as n o e xam ple s a n d d eta ils 3 p o in ts V id eo in clu d es a ll r e q uir e d in fo rm atio n, w it h o nly a f e w d eta ils a n d e xam ple s 4 p o in ts V id eo in clu d es a ll r e q uir e d in fo rm atio n, w it h a m ple e xam ple s a n d d eta ils t h ro ugh o ut 1 p o in t 2 p o in ts 5 p o in ts 6 p o in ts 0 .5 p o in ts F a ils t o m eet ap pro pria te r u b ric s g u id eli n es 1 p o in t V id eo h as m an y fa ctu al e rro rs 1 .5 p o in ts V id eo c o nta in s 1 -2 fa ctu al e rro rs , b ut co nta in s s u p po rtin g fa cts o r v is u als 2 p o in ts V id eo is f a ctu ally c o rre ct a n d is s u p p o rte d b y f a cts a n d v is u als Crit e ria p o or fa ir G ood E xce lle n t C rit e rio n S co re O rg an iz a tio n o f in fo rm atio n / 4 M ult im ed ia / 2 1 p o in t Fa ils t o m eet ap pro pria te r u b ric s g u id eli n es 2 p o in ts P oor v id eo o rg an iz a tio n m ake s it im po ssib le t o le arn a b o ut t h e in ve n tio ns co m pare d . N O ap pare n t o rg an iz a tio n. 3 p o in ts V id eo s h o w s t h e in fo rm atio n in a n a d ve rtis e m en t w hic h a n a u d ie n ce o r v ie w er c a n f o llo w to le arn a n d un d ers ta n d 4 p o in ts V id eo p re se n ts t h e ad ve rtis e m en t in a lo gic a l a n d in te re stin g w ay t h at ca n b e w atc h ed o ve r a n d o ve r t o s e e m ore e ach t im e. 0 .5 p o in ts F a ils t o m eet ap pro pria te r u b ric s g u id eli n es 1 p o in t V id eo u se d n o im ag e s, m usic , o r so un d s b eyo nd a t a lk in g h ead (s ) 1 .5 p o in ts V id eo h ad m ult ip le i m ag e s, m usic , o r so un d s t h at co nn ecte d d ir e ctly t o a n d s u p po rte d th e in fo rm atio n 2 p o in ts V id eo u se d exte n siv e im ag e s, m usic , a n d /o r so un d s t h at su p p o rte d t h e in fo rm atio n a n d en han ce d t h e un d ers ta n d in g o f th e in ve n tio ns d ep ic te d Crit e ria p o or fa ir G ood E xce lle n t C rit e rio n S co re B ib li o gra p hy / 2 M ed ia C re d it s / 2 0 .5 p o in ts F a ils t o m eet ap pro pria te r u b ric s g u id eli n es 1 p o in t V id eo d o es n ot in clu d e a b ib li o gra p hy in t h e re q uir e d f o rm at o r in clu d e f a r f e w er th an t h e r e q uir e d so urc e s 1 .5 p o in ts V id eo in clu d es a b ib li o gra p hy in c o rre ct f o rm at w it h t h e r e q uir e d s o urc e s 2 p o in ts V id eo in clu d es a b ib li o gra p hy in c o rre ct f o rm at w it h t h e m ore t h an t h e re q uir e d s o urc e s, a ll c le arly u se d in c re atin g t h e v id eo . 0 .5 p o in ts F a ils t o m eet ap pro pria te r u b ric s g u id eli n es 1 p o in t N o c re d it g iv e n f o r m ed ia u se d 1 .5 p o in ts M ost m ed ia in clu d e cre d it in fo rm atio n. 2 p o in ts A ll m ed ia u se d in clu d es a c re d it t o a cco m pan y E A CH im ag e o r s o un d fro m o th er s o urc e s.

S o urc e s a ll t h e im ag e s o r m ult im ed ia u se d fro m e xte rn al so urc e s Crit e ria p o or fa ir G ood E xce lle n t C rit e rio n S co re F lu en cy / 2 F le xib ili t y / 2 O rig in ali t y / 2 0 .5 p o in ts F a ils t o m eet ap pro pria te r u b ric s g u id eli n es 1 p o in t T he v id eo s h o w s 1 a sp ect o f t h e m ain i d ea t o b e c o m pare d an d c o ntra ste d 1 .5 p o in ts T he v id eo 3 a sp ects o of t h e m ain id ea t o b e c o m pare d a n d co ntra ste d 2 p o in ts T he v id eo s h o w s 4 o r m ore a sp ects o of th e m ain id ea t o b e co m pare d a n d co ntra ste d 0 .5 p o in ts F a ils t o m eet ap pro pria te r u b ric s g u id eli n es 1 p o in t 1 .5 p o in ts V id eo s h o w s b oth in ve n tio ns f ro m t h e p o in t o f v ie w o f m ore t h an o ne t im e perio d a n d u se r 2 p o in ts V id eo s h o w s t h e in ve n tio ns f ro m m an y p o in ts o f vie w : d if fe re n t u se rs , d if fe re n t t im e perio ds, d if fe re n t so cia l s ta tio ns, e tc .

V id eo in sp ir e s d eep q uestio ns a n d th o ugh ts b y it s p ers p ectiv e . 0 .5 p o in ts F a ils t o m eet ap pro pria te r u b ric s g u id eli n es 1 p o in t V id eo is p re d ic ta b le o r p ara lle ls e xam ple s v e ry c lo se ly 1 .5 p o in ts S o m e a sp ects o f t h e vid eo a re u n exp ecte d o r hig h ly u n usu al, w hile s till a cc u ra te 2 p o in ts V id eo p re se n ts t h e in ve n tio ns t h ro ugh a u n iq ue a n d un exp ecte d le n s w hile s till a cc u ra te . To ta l / 3 0 O ve ra ll S co re C rit e ria p o or fa ir G ood E xce lle n t C rit e rio n S co re E la b o ra tio n / 2 0 .5 p o in ts F a ils t o m eet ap pro pria te r u b ric s g u id eli n es 1 p o in t V id eo la ck s c re ativ e d eta il o f a n y s o rt 1 .5 p o in ts M ost o f t h e in fo rm atio n/m ed ia i n clu d es c re ativ e d eta ils t h at is u n if ie d w it h t h e ad ve rtis e m en t m ess a g e 2 p o in ts A ll m ed ia a n d in fo rm atio n in clu d e cre ativ e d eta ils in r ic h s u p po rt o f t h e ad ve rtis e m en t m ess a g e N /A 0 p o in ts m in im um