Report: Analysis of PESTLE Forces Scenario Effective change plans are created by understanding several external factors influencing an organization, including p olitical, e conomic, s ocial, t echnolo
PESTLE Forces Guide PESTLE Forces Potential Impact: Implication and Importance ● High (H) ● Medium (M) ● Low (L) ● Undetermined (U) Time Frame: ● 6 –12 months ● 12– 24 months ● 24+ months Type: ● Positive ● Negative ● Unknown Impact: ● Increasing ● Unchanged ● Decreasing ● Unknown Relative Importance: ● Critical ● Important ● Unimportant ● Unknown Political Political factors determine the extent to which government and government policy may impact an organization or a specific industry. ✖ Economic Economic factors consider the various aspects of the economy and how the outlook on each area could impact your business. ✖ Social What is the population's growth rate and age profile? How is this likely to change? Are generational shifts in attitude likely to affect what you are doing?What employment patterns, job market trends, and attitudes toward work can you observe? Are these different for different age groups?
What social attitudes and social taboos could affect your business? Have there been recent sociocultural changes that might affect this?
How do religious beliefs and lifestyle choices affect the population? Are any other sociocultural factors likely to drive change for your business? Lifestyles Buying habits Education level Emphasis on safety Religion and beliefs Health consciousness Sex distribution Average disposable income level Social classes Family size and structure Minorities Attitudes toward saving and investing PESTLE Forces Potential Impact: Implication and Importance Attitudes toward green or ecological products Attitudes toward renewable energy Population growth rate Immigration and emigration rates Age distribution and life expectancy rates Attitudes toward imported products and services Attitudes toward work, career, leisure, and retirement Attitudes toward customer service and product quality Technology Are there any new technologies that you could be using? Are there any new technologies on the horizon that could radically affect your work or your industry? Do any of your competitors have access to new technologies that could redefine their products?
How have infrastructure changes affected work patterns (for example, levels of remote working)?
Are there existing technological hubs that you could work with or learn from? Are there any other technological factors that you should consider?
Competing technology development Innovation Research funding Replacement technology/solutions Maturity of technology Manufacturing maturity and capacity Information and communications Consumer buying mechanisms/ technology Technology legislation Innovation potential Technology access, licensing, patents Intellectual property issues Global communications PESTLE Forces Potential Impact: Implication and Importance Inventions New discoveries Research Rate of obsolescence Manufacturing advances Information technology Internet Legal Legal factors pertain to any legal forces that define business operation and compliance. ✖ Environmental Environmental factors concern the ecological impacts on business. ✖
