WHAT IS A CATEGORY MANAGER? Category Managers are responsible for related groups of products (for example, baseball equipment or laundry detergents) for a retail business. They use research, informati
Assignment #1 INSTRUCTIONS – Business 100
Make sure that you have also downloaded the Assignment #1 Template. You will answer the questions there and submit that file as your assignment.
QUESTION 1: Product Life Cycle Background Information Needed to Answer Question #1:Review the Sales Report below for Alikay Naturals Moisturizing Black Soap Shampoo.
As you recall from our learning, here are the four phases of the product life cycle:
Go to the Assignment #1 Template and complete Question 1. QUESTION 2: Product Changes Background Information Needed to Answer Question #2:
Review the User Survey Summary data below and form some opinions about the shampoo’s consistency, smell, effectiveness, and price. Based on this information you will be able to answer question #2.
Go to the Assignment #1 Template and complete Question 2.
QUESTION 3: New Product Development Background Information Needed to Answer Question #3:
Review the three new product options and based on the survey results below determine which of the three new products you would recommend.
Go to the Assignment #1 Template and complete Question 3. QUESTION 4: Innovation
Review the following information from Week 2 on types of innovation.
Helpful image from Week 2 Learn’s section for your review:
Go to the Assignment #1 Template and complete Question 4. QUESTION 5: Production MethodsReview the following information from Week 3.
Go to the Assignment #1 Template and complete Question 5. Next step: submit your work
Save your completed template (not these instructions) to your desktop.
Navigation: Select File at the top, then select Save As > Browse > Desktop, select Save.
Log into your class and select Assignment #1 on the left, scroll down and select Submit Your Work, click Browse My Computer, find your file on the desktop, click Open, then click Submit.
If you have any issues please email me or call.
I will provide you assignment feedback and you can then make any changes you would like and resubmit for grading.
Congrats on completing assignment #1!
Assignment #1 Instructions Page 7 of 7