WHAT IS A CATEGORY MANAGER? Category Managers are responsible for related groups of products (for example, baseball equipment or laundry detergents) for a retail business. They use research, informati

Assignment #1 TEMPLATE – Business 100

What phase of the product life cycle is the Moisturizing Black Soap Shampoo currently in?

• Introduction.

• Maturity.

• Growth.

• Decline.

Describe why you selected that phase using sales report data and what you know about the product life cycle in the box below:

What recommendations do you have for Alikay Naturals to improve or replace Moisturizing Black Soap Shampoo? Please support your recommendations utilizing data from the User Survey Summary:

If you had to recommend one product, which product would you recommend they create? Underline or highlight your answer:

• Organic Bloom Shampoo.

• Moisturizing Black Soap Shampoo with Dandruff Control.

• Coconut Protein Shampoo and Conditioner.

Explain your decision. Provide examples of the customer feedback that informed your choice.

Determine which type of innovation your new product represents from among the four main types discussed this week. Underline or highlight your selection:

• Sustainable (eco-friendly).

• Frugal.

• Sustaining.

• Disruptive.

Briefly explain why you chose that type of innovation.

Based on the product you chose in Question 3, determine which production method is most appropriate for the production of this product.  Underline or highlight your answer:

• Job Production.

• Batch Production.

• Flow Production.

• Mass production.

Explain your decision below:

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I will provide you assignment feedback and you can then make any changes you would like and resubmit for grading.

Congrats on completing Assignment #1!