The final project consists of a Database related to the midterm and the midterm is attached below. Database For this project, 1) your team must design a CHEN ERD model, 2)a data dictionary, and 3)

BUSINESS ANALYSISSTUDENT NAME: MARIAMA DIALLO, DAVE WILLIAMSCOURSE NAME: CIS 200 5001DATE: APRIL 1,2023 Healthy Eaters ◦Good morning, class. My name is Mariama and Dave is my partner on this project. Dave and I chose a business analysis focusing on plant-based diets. By creating a company of frozen plant-based meals. IntroductionRecently, there has been a flood of interest in plant-based food items as shoppers become more aware of their well-being and the climateConsequently, there has been a rising trend toward veganism and vegetarianism, and food manufacturers have responded by providing a greater variety of options based on plantsIn this analysis, there will be an evaluation of a new business idea to sell frozen meals made from plantsCarrying out a SWOT analysis, Porter's Five Forces analysis, and Porter's Three Generic Strategies analysis is vital SWOT EXAMINATION StrengthIncreasing demand for foods made from plantsBenefits for the environment and healthUnique line of productsA robust distribution system WeaknessesInadequate customer awarenessA lot of competitionA limited selection of goods OpportunitiesIncreasing trend toward eating healthily1Introducing new markets2Association with different brands3 THREATSThe decline in the economyTurbulence in the supply chainChanges to regulations Budget DistributionMarketing: $50,000 to educate customers about the advantages of a plant-based diet and promote frozen plant-based mealsDevelopment and research: $100,000 to improve existing products and create new plant-based meal optionsDistribution: $75,000 to reach more customers by expanding the distribution networkStaffing: $150,000 to recruit additional sales, marketing, and distribution staffContingency: $100,000 to prepare for supply chain disruptions and economic downturnsCompliance: $50,000 to ensure compliance with product production and distribution policies and regulations Analysis of Porter's Five Forces◦Threat from Newcomers: There are many established players in the frozen meals market, and the food industry is very competitive◦Supplier bargaining power: Suppliers have a relatively weak bargaining position due to the numerous suppliers of plant-based ingredients◦Buyers' bargaining power: In the frozen meals market, buyers have many options, which gives them a lot of leverage in negotiations◦Threat from substitutes: Since consumers can select from various meal options, including vegetarian and meat-based options, the threat posed by substitutes is moderate◦Competitive rivalry: Due to the numerous established players in the frozen meals market and the industry's intense competition, there are a lot of rivalries Reasons for the Company Using Analysis of Porter's Five ForcesDevelopDevelop strategies that work: It can develop efficient strategies using Porter's Five Forces AnalysisDetermineDetermine any potential dangers: The company can use Porter's Five Forces Analysis to identify potential threats to its operationsAssessAssess the sector's viability: The company can use Porter's Five Forces Analysis to determine the profitability of its industryEvaluateEvaluate the level of competition: It can use Porter's Five Forces Analysis to determine how competitive the industry isIdentifyIdentify opportunities and trends in the industry: The company can use Porter's Five Forces Analysis to identify industry trends and opportunities Porter's Generic StrategiesCost leadership: The company can concentrate on offering its plant-based frozen meals at a lower price than its rivals, which may attract more price-conscious customersDifferentiation: Plant-based frozen meals, a one-of-a-kind line of products, has the potential to set the company apart from its rivals and draw in customers looking for food options that are both healthier and better for the environmentFocus: The company can tailor its product line to meet the needs of a specific market segment, such as health-conscious consumers Several Steps to Ensure Compliance with RegulationsCreate and implement procedures and policies: The business should develop and implement policies and procedures that guarantee compliance with regulationsMake regular checks: Audits should be conducted regularly by the business to check that its policies and procedures get followed and to find areas for improvementCollaborate with regulatory bodies: The organization should work with administrative offices to guarantee consistencyKeep an eye on vendors and suppliers: The business should keep an eye on its suppliers and vendors to see if they are also following the rulesContinually grow: To keep its compliance program effective and up to date with changing regulations, the business should continually evaluate and enhance itStay updated: The company should stay updated on all policies and regulations that affect how the product is made and distributed. ConclusionThe company has a unique chance to profit from the growing preference for plant-based diets by launching a line of frozen plant-based mealsOn the other hand, the business will have to deal with a highly competitive market, a lack of consumer awareness, and the possibility of supply chain disruptions ReferencesBruijl, D., & Gerard, H. T. (2018). The relevance of Porter's five forces in today's innovative and changing business environment. Available at SSRN 3192207.Gallagher, C. T., Hanley, P., & Lane, K. E. (2022). Pattern analysis of vegan eating reveals healthy and unhealthy patterns within the vegan diet. Public Health Nutrition, 25(5), 1310-1320.Islami, X., Mustafa, N., & Topuzovska Latkovikj, M. (2020). Linking Porter’s generic strategies to firm performance. Future Business Journal, 6, 1-15.Jatmiko, B., Udin, U. D. I. N., Raharti, R., Laras, T., & Ardhi, K. F. (2021). Strategies for MSMEs to achieve sustainable competitive advantage: The SWOT analysis method. The Journal of Asian Finance, Economics and Business, 8(3), 505-515.Wilson, A. V. J. (2019). A critical analysis of the discourse around food, identity and responsibility from vegan Instagram influencers. Soc. Sci.