Please see the information and instructions. I attached a sample and also par 1 of the paper for reference.
IV. Internal Environment: Strength and Weaknesses (SWOT) and SWOT Analysis
Instructions: Keep the titles highlighted in yellow, research the topic, and complete this paper. This is an individual project
Follow the following steps:
1) Revise your research from part 1 of the paper based on the feedback and prepare a new Part 1 of the paper that is more comprehensive and includes all components of the strategic audit report. Explore more trends in the external environment and detect more Opportunities and Threats of the industry with more research for part 1. For the part 2 of this report, do the followings:
2) Research the structure of the company and its characteristics, strengths, and weaknesses.
3) Research the culture of the company and its characteristics, strengths, and weaknesses.
4) Research the 4 PS of marketing of one main product of the company and its characteristics, strengths, and weaknesses.
5) Research Financial resources: Research the financial resources of the company and compare them with the competitors, identify its characteristics, strengths, and weaknesses as follow:
5A) prepare a table with the financial ratios of your company (Case) and two more competitors; 1) leader in the industry, 2) immediate competitor. (if your company is the leader in the industry, compare its financial ratios with two competitors). Analyze the table and provide highlights of the table as follow:
i) For the table of ratio analysis, interpret the significance of some of the ratios and the changes in the ratio
ii) For the table regarding the competitions, analyze the competitive advantage of your company over the competitors,
iii) Identify the financial strengths and weaknesses of your case in comparison to its competitors.
5B) Research 3 areas that are indicators of the financial position of the company for 3 periods of time and interpret them. For example, trends in sales in the last 3 years. Review your accounting and finance class for the best financial indicators for showing the financial position of a company.
Table of Internal environment:
Prepare a table for strengths and weaknesses similar to the table of External Environment that you did in part 1 of the paper.
Analysis of Strategic Factors (SWOT) - Situational Analysis
List and explain the most critical internal and external factors (Strengths, Weaknesses, Opportunities, Threats) that strongly affect the corporation’s present and future performance. List five to ten strategic factors in order of their importance.
Review of Mission and Objectives
Revise the mission statement if needed.
Is the current mission and objectives appropriate in light of the critical strategic factors and problems?
Should the mission and objectives be changed? If so, how?
If changed, explain its effects on the firm.
V. Strategic Alternatives and Recommended Strategy
SWOT matrix and feasible strategies
Show the SWOT matrix. See the following explanations for the SWOT matrix and make one for your paper.
“The chart below is a great visual explanation of SWOT Matrix analysis.
As you answer these questions, you’ll start to create actionable strategies. For example, if one of your strengths is an experienced grant writer on your team, you should put that person in charge of taking advantage of new federal grant opportunities that are available this year. That’s a strategy that you can implement immediately to improve your business.
You can add a few blocks to your SWOT analysis to get these strategies down on paper. Here’s an example of a completed SWOT analysis from the University of San Francisco, which shows a SWOT analysis for Volkswagen. It shows you what the exercise looks like and gives you an idea of the strategies that can come from this analysis.
Source: https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/ “
Strategic Alternatives
Review the SWOT Matrix above and State feasible strategy alternatives with pros and cons explanations.
VI. Recommended Strategy
Check the feasible alternative strategies from the SWOT matrix above and suggest recommendations.
Specify which of the strategic alternatives you are recommending for the corporate, business, and functional levels of the corporation. Do you suggest a different strategy for the business or functional, corporate level of the corporation?
Justify your recommendation in terms of its ability to resolve both long-and short-term problems and effectively deal with the strategic factors.
What policies should be developed or revised to guide effective implementation?
VII. Implementation
(one paragraph)
What kinds of programs (for example, restructuring the corporation or instituting TQM) should be developed to implement the recommended strategy?
Who should develop these programs?
Who should be in charge of these programs?
Are the programs financially feasible? Can pro form budgets be developed and agreed upon? Are priorities and timetables appropriate?
VIII. Evaluation and Control
(one paragraph)
Suggest a method for evaluation of the financial position of the company
Reference cited
This is the end of part 2 –for your case analysis.
Suggested Tutorial Sources: See below review videos to prepare strategic audit report;
-See ( https://www.slideshare.net/ ) and (http://panmore.com/?s=swot+analysis ) and other useful websites for identifying the Strengths and weaknesses of the case that is assigned to you. Identify any other resources of the company and list its strengths and weaknesses.
-Tutorial Read strategic audit files on D2L and the below articles and the recommended video at the end of this instructions note. it is recommended to also review articles about "SWOT Analysis Challenge Day 1-4", " SWOT Analysis Challenge Day 5":
SWOT Analysis Challenge Day 1: How to Identify Strengths
SWOT Analysis Challenge Day 2: How to Identify Weaknesses
SWOT Analysis Challenge Day 3: How to Identify Opportunities
SWOT Analysis Challenge Day 4: How to Identify Threats
" SWOT Analysis Challenge Day 5", (https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/)
-SWOT & TOWS - An Introduction
https://www.youtube.com/watch?v=2xquSq0MSAc
-Strategic Business Development
https://www.youtube.com/watch?v=kJgAv7yGEKY&index=28&list=UULtGIVE0VAyFtR1mgP72CGA&t=286s
-Review video
https://www.youtube.com/watch?v=HQ6348u6o08
-You may use the below sources for identifying SWOT and other slideshows related to the strategic management of your cases.
https://www.slideshare.net/search/slideshow?searchfrom=header&q=mcdonald%27s+strategic+audit&ud=any&ft=all&lang=**&sort=
