I attached 3 discussion posts for each of them you should Your 2-paragraph posting should be written in the following format: Edit the posting for spelling, grammar, and technical writing. List the c

Option 1.  What are the current economic forces (trends)  in the external environment that might affect the company/case that is assigned to you in this class  (such as Starbuck's strategy)?  Research about the trend, provide the citation for your research, and explain if it creates an opportunity of thread for the company of your choice. (provide at least 2 trends and explain as above) AND Does (this company)  have any core competencies?  If yes, what are they? Does (this company)  have a distinctive competency? If yes, what is it?  Does (this company)  have a sustainable strategy? in what way it is sustainable?+

Numerous economic variables directly and indirectly have an impact on the peer-to-peer lodging sector. The country's general macroeconomic environment, inflation and interest rates, currency exchange rates, and tax rates are only a few of the economic elements that have an impact on the disruption of the travel sector. Additionally, significant economic drivers for Airbnb include the unemployment rate, financing availability, cost of labor, and changes in consumer disposable income. For the worldwide hotel firm, the significance of variations in currency exchange rates and credit availability is crucial.

Changes in currency rate and availability credit are two factors that economically affect Airbnb. In more than 191 countries and territories throughout the world, Airbnb has more than 6 million listings. About 100000 cities have listings on Airbnb, and 500 million people have used the service overall. Changes in currency exchange rates have a significant impact on Airbnb's operations because of its global reach. The peer-to-peer hotel startup began collecting a 3% currency conversion fee for reservations booked on its website in early 2015. This action is being taken to partially protect against earnings being negatively impacted by fluctuations in foreign exchange rates. Another economic element that directly impacts the bottom line of the international hospitality service brokerage organization is the availability of credit to both potential and current hosts. One external economic aspect that is crucial for the rental marketplace is the availability of mortgages to fund houses to be rented on Airbnb.  For instance, reputable mortgage lenders in the UK including Barclays, HSBC, Nationwide, and Yorkshire Building Society would not offer money for homes that are intended to be used as Airbnb listings. Likewise, specialized lenders are also becoming available to buy or refinance short-term rental properties, with loan-to-value beginning at 65%.

Dudovskiy, J. (2019b, September 14). Airbnb Pestel Analysis - Research-Methodology. Research. https://research-methodology.net/airbnb-pestel-analysis/#:~:text=Moreover%2C%20unemployment%20rate%2C%20availability%20of,global%20lodging%20company%20is%20paramount. 

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