I attached 3 discussion posts for each of them you should Your 2-paragraph posting should be written in the following format: Edit the posting for spelling, grammar, and technical writing. List the c

Option 2.  What are the current technological forces (trends)  in the external environment that might affect Your company's strategy?  Research about the trend, provide the citation for your research, and explain if it creates an opportunity of thread for the company of your choice. (provide at least 2 trends and explain as above), AND Does (this company)  have any core competencies?  If yes, what are they? Does (this company)  have a distinctive competency? If yes, what is it?  Does (this company)  have a sustainable strategy? in what way it is sustainable?

Airbnb

One of the current technological forces that affect Airbnbs strategy is artificial intelligence. Artificial Intelligence technologies have been increasingly used within the travel industry, and Airbnb can use these technologies to enhance user experiences, personalized recommendations, and improve the efficiency of operations. (Owen, 2021). Airbnb can also use these technologies to suggest relevant listings to guests based on their preferences and browsing behavior. Artificial intelligence minimizes the friction encountered by the platform while enhancing search, preventing fraud, and helping hosts optimize their prices. This creates an opportunity for Airbnb as the AI will allow the company to work more efficiently through improved market research, less time-consuming tasks, and overall better decision-making. 

Another technological factor that is affecting Airbnb is the increasing availability of large amounts of data. These new advanced analytics tools enable Airbnb to gain insights into customer preferences, behavior, and market trends. With this approach, Airbnb is able to make personalized recommendations, targeted marketing, and improved customer experiences. (Patel, 2023). This is an opportunity for Airbnb as these advancements will allow the company to learn more about its target markets in a more efficient manner. It's less time the company needs to spend collecting the data and more time to implement the changes made based on the data. 

Airbnb has a sustainable strategy. It differentiates itself from traditional accommodations by offering unique and personalized experiences in local neighborhoods. This differentiation creates a competitive advantage that attracts travelers seeking a more authentic and immersive experience. 

References:

Patel, N. (2023). How Airbnb Uses Data Science to Improve Their Product and Marketing. Retrieved from: https://neilpatel.com/blog/how-airbnb-uses-data-science/

 Owen, R. (October 4, 2021). Artificial Intelligence at Airbnb - Two Unique Use-Cases. Retrieved from: https://emerj.com/ai-sector-overviews/artificial-intelligence-at-airbnb/