Based on what you have learned in this course, you will critically analyze one of these hypothetical scenarios examining the ethical, cultural, and technical issues presented. Explore the communicati

COMM5105 Final Paper Assignment Evaluation Rubric Student: Date: _________________________________________ _____________________________________ CRITERIA FOR EVALUATION Falls Signific antly Below Expectations Falls Somewhat Below Expectations Meets Expectations Exceeds Expectations Mark Introduction ( 20 points) o Includes the case study o Lays out importance/relevance of topic o Includes goal of assignment (formulated thesis) and introduction of points that will be discussed Analysis of problem and Issues (20 points) o Presents an insightful and thorough analysis of all identified issues and problems o Questions are asked such as “Who made the call to make the decision?” “From a manager’s point of view, how could you make the individuals involved un derstand what went wrong in the event?” o Creates a background story on what could have went wrong o Minimal filler and fluff; arguments are concise and clear o Arguments are organized and convincing; paper tells a credible story o Linkages between arguments to tell a compelling story o Effective paraphrasing o Discussed critically, not just stated Recommendations of Effective Solutions/Application of ethical, cultural and technical business communication concepts (20 points) o Recommends effective solutions o Supports diagnosis and opinions with strong arguments and well documented evidence o Presents a balanced and critical view o Interpretation is both reasonable and objective o Applies ethical concepts o Applies cultural concepts o Applies technical business communication con cepts o Scholarly journals/other media, stories and text book referenced o Research used appropriately to support arguments/questions Conclusions (10 points) o Reviews key arguments and relates back to introduction - restatement of main points 0-9.5 0-9.5 0-9.5 0-4.5 10 -14 10 -14 10 -14 5-6 15 -17 15 -17 15 -17 6.5 -8 18 -20 18 -20 18 -20 8.5 -10 /20 /20 /20 o Conclusions/ remedies, recommendations o Includes any additional information to enhance the paper /10 Structure/Format (10 points) o Title Page with required info. o 5-8 double - spaced pages (not including title/cover page & references) o Times New Roman Font o Page numbers o Reference page 0-4.5 5-6 6.5 -8 8.5 -10 /10 References/Appendix (10 points) o Alphabetical listing of all sources cited in the paper at end of paper o Appropriate use of APA format for cover page, references list and in -text citation o All appropriate content indicated with in -text citation o Use of appropriate number (3 -5 sources plus textbook) and quality of references 0-4.5 5-6 6.5 -8 8.5 -10 /10 Writing Style (10 points) o Demonstrated Clarity and Conciseness o Used well written paragraphs o Appropriate vocabulary used o Good job on proof -reading, no typos o Proper spelling and grammar o Writing has punch and passion, but concise 0-4.5 5-6 6.5 -8 8.5 -10 /10 Final Grade _____/100 =___/25