This week, you’re demonstrating your change management skills as a management consultant hired by the corporation you chose in Week 5 to develop strategies and supporting tactics to implement positive

Type

Details

Suggested Actions for Improvement

Vision

To make the best products on earth and to leave the world better than we found it.

Products are too high and low income consumers can’t simply afford apple products.

Mission

To bring the best user experience to customers through innovative hardware, software, and services.

Apple should heavily invest in research and development so that novel technologies can be quickly brought into production for use within its hardware devices, as well as software applications.

Purpose

To create technology that empowers people and enriches their lives.

 Apple has not been as successful in introducing new and innovative products as it had been in the past

Values

One person, one computer. Apple is going for it and we will set aggressive goals. We are all on the adventure together. Apple build products they believe in, and are here to make a positive difference in society, as well as make a profit.

 Apple has resorted to relying on its brand recognition rather than investing in research and development or innovation initiatives to remain ahead of the curve.

Diversity and Equity

Apple has been hiring and promoting an increasing number of women and people from underrepresented minorities.

Apple claims to have improved its gender and ethnic diversity as the US technology company stayed ahead of fellow Silicon Valley powerhouses Google and Facebook in hiring minorities.

Inclusion

In its annual diversity and inclusion report that it had closed pay gaps over the last year by analyzing salaries, bonuses and annual stock grants, and had opened up its annual stock grants program to retail employees for the first time.

 Offer new opportunities, and create a future generation of employees as diverse as the world around us. We also aspire to make a difference beyond Apple.

Goal

Re-organizing the company structure: Jobs re-organized the company structure to make it more focused and efficient

 Apple’s corporate structure has the downside of low or limited flexibility. Hierarchy typically prevents lower levels of the structure to flexibly respond to current business needs and market demands

Strategy

Apple implement this intensive growth strategy through innovation in its research and development processes.

Focus on product design and functionality.

Improving consumer service experience.

Reducing the business reliance on IPhone sales.

Communication

Apple also utilizes several strategies in its communication with external audiences, including keynote addresses, product launches, and interviews with executives. These strategies have helped engage external audiences and present concepts clearly and succinctly.

The first order of business is for the company to establish an easily understood and consistently communicated message specific to its target demographic

Employees know the organization’s vision.

Employees know the organization’s mission.

Employees know the organization’s purpose.

Employees know the organization’s values.

Overall, the organization is diverse and equitable.

Diverse groups are included in decision making and processes for change.

The change goal was successfully met.

The implementation strategies were effective.

The organization’s communication about the change was effective.

Step 1: Create Urgency.

 Some of the areas that require urgent changes are – organizing sales force to meet competitive realities, building new organizational structure to enter new markets or explore new opportunities.

Step 2: Form a Powerful Coalition.

 New leaders need to tap in the talent of the existing managers and integrate them in the change management efforts

Step 3: Create a Vision for Change.

The vision should not only talk about broader objectives but also about how every little change can add up to the improvement in the overall organization.

Step 4: Communicate the Vision.

Leaders need to use every vehicle to communicate the desired outcomes of the change efforts and how each employee impacted by it can contribute to achieve the desired change. 

Step 5: Remove Obstacles.

 Change management leadership should empower people at every level to take decisions regarding the change efforts.

Step 6: Create Short-Term Wins.

 Leadership should focus on short term wins within the long term transformation. 

Step 7: Build on the Change.

Management should go ahead to put a framework where the improvements made so far are consolidated and more change efforts can be built on the top of the present change efforts.

Step 8: Anchor the Changes in Corporate Culture.

 Leadership needs to take steps to institutionalize the processes and changes that are made.