Course: Capstone: Business Strategies Week 1 Assignment Prepare and submit an outline of your plan for accomplishing the final project that you will use for each week’s categories/sections to turn
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Introduction: Name of Company
Student
Keiser University
MBA 699/Capstone Business Strategies
Dr. Martha Rader
Date
Title (Company Name) Introduction LeadershipEthical Factors: Mission, Core Values
Strategic Analysis
Economic Analysis
Demand Analysis
Financial Analysis: Ratios and Profitability
Strategic Analysis and Assessment Conclusion and Recommendations
References
Subheadings/Secondary etc…: APA Style
APA Style Template: Insert Your Title Here
Introduction
An effective introduction often consists of four main components including: (a) the position statement, thesis, or hypothesis, which describes the author's main position; (b) the purpose, which outlines the objective of the paper; (c) the background, which is general information and big picture relevance that is needed to understand the content of the paper; and (d) the approach, which is the process or methodology the author uses to achieve the purpose of the paper. This information will help readers understand what will be discussed in the paper. An effective introduction can also serve as a tool to grab the reader's attention. Authors should briefly reference sources that will be identified later on in the paper as in this example (American Psychological Association [APA], 2010a; APA, 2010b; Walker, 2008). In an introduction the writer will often present something of interest to capture the reader's attention and introduce the issue. Adding an obvious statement of purpose helps the reader know what to expect, while helping the writer to focus and stay on task. For example, this paper will address several components necessary to effectively write an academic paper including (a) how to write an introduction, (b) how to write effective paragraphs, and (c) how to properly use APA style.