Course: Capstone: Business Strategies Week 1 Assignment In the end, the project company was chosen to be IBM. Please pay attention to all the instructors. Thank you very much! Prepare and submit

0

Introduction: Name of Company

Student

Keiser University

MBA 699/Capstone Business Strategies

Dr. Martha Rader

Date

Ethical Factors: Mission, Core Values

Strategic Analysis

Economic Analysis

Demand Analysis

Financial Analysis: Ratios and Profitability

Strategic Analysis and Assessment Conclusion and Recommendations

References

Subheadings/Secondary etc…: APA Style

APA Style Template: Insert Your Title Here

Introduction

An effective introduction often consists of four main components including: (a) the position statement, thesis, or hypothesis, which describes the author's main position; (b) the purpose, which outlines the objective of the paper; (c) the background, which is general information and big picture relevance that is needed to understand the content of the paper; and (d) the approach, which is the process or methodology the author uses to achieve the purpose of the paper. This information will help readers understand what will be discussed in the paper. An effective introduction can also serve as a tool to grab the reader's attention. Authors should briefly reference sources that will be identified later on in the paper as in this example (American Psychological Association [APA], 2010a; APA, 2010b; Walker, 2008). In an introduction the writer will often present something of interest to capture the reader's attention and introduce the issue. Adding an obvious statement of purpose helps the reader know what to expect, while helping the writer to focus and stay on task. For example, this paper will address several components necessary to effectively write an academic paper including (a) how to write an introduction, (b) how to write effective paragraphs, and (c) how to properly use APA style.