SLP1 MKT 501 Strategic Marketing Module 1 - SLP BRANDING AND INNOVATION IN MARKETING Assignment Overview Complete this Module’s Case before the Session Long Project Competition, Customer Psychog

MKT501 SLP 1

Your Name

Trident University International

MKT501 Strategic Marketing

Due Date

MKT501 SLP 1

Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

Company Overview

Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion: The company name. Short description of what the business does. Its location (city & state). Company slogan or tagline and logo.

The Consumer

Analyze your consumer based on Psychographic Segmentation Factors (Lifestyle, Attitudes and Values, Personality, Activities and Interests, Priorities and Motivations or Social Status. (Research Required) (1 page in length)

Create a Buyer Persona for Your Target Market (1/2 page).

Competitive Analysis

Analyze your local competition. Who are they? Who are the biggest players? How large is the market? How does your product/service fit in?

Look at larger ecommerce companies as competition. (Research Required) (1 page in length).

Social Media Applications

Set up 2 social media accounts (add your Logo and Slogan/Tagline) Include links. You will be adding to them in Module 2 discussion.

Make connections with website branding efforts discussed Module 1 discussion. (1/2 page).

Conclusion

Add some concluding remarks: 2 to 3-sentence conclusion.

References

Below are some basic rules to follow when creating a reference list:

Begin your reference list on a new page.
The word References should be centered and bold at the top of the page.
Double-space your reference list.
For each author, list the last name first followed by the initials for their first and middle names.
Arrange your reference list alphabetically by the last name of the author.
Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.”

SLP1 MKT 501 Strategic Marketing Module 1 - SLP BRANDING AND INNOVATION IN MARKETING Assignment Overview **Complete this Module’s Case before the Session Long Project** Competition, Customer Psychog 1

APA has a handout for the most common types of references.