The part to be completed is the Swot Analysis
1 Business Selection: Nike Inc DeAnna Nelson MKT/574 Thomas Allen 3/18/2024 Business Selection: Nike Inc 2 Mission Statement “To bring inspiration and innovation to every athlete in the world. If you have a body you are an athlete.” Vision Statement Nike's Vision statement is "To remain the leading innovator in athletic footwear, apparel, equipment, and accessories globally, empowering athletes to achieve their full potential while fostering a culture of sustainability and social responsibility." Product Line Description Nike Inc. primary line of business include designing, manufacturing and marketing of sports footwear, apparels equipment, accessories, and offering other services. Nike Inc. is considered as best seller of athletic footwear and apparel in the world. Nike Inc. marketing and sale activities take place through Nike direct operations, which include Nike-owned retail shops and web sales, to retail accounts as well as a mix of independent distributors, licensees, and sales representatives in practically every country in the world (Nike Inc. n.d). Nike Inc. Product line contain wide varieties of items including athletic footwear, clothes, equipment, and accessories for a variety of sporting and fitness activities (Nike Inc. n.d). The product are differentiated ion such a way that it fulfill certain market needs for example there is apparel for professional athletes, as well as lifestyle and athletic items for everyday usage.Business Information Nike Inc. is among the world's leading athletic footwear and apparel manufacturer and marketing, with its headquarters near Beaverton, Oregon, USA. Nike Inc. was founded as Blue 3 Ribbon Sports 1964 which was later renamed as Nike Inc. in 1971. The company operates globally, with retail storefronts, an online presence, and relationships with distributors in several countries. Nike employs thousands of people worldwide and commands a sizable market share in the sports business. Nike Inc. has non-US retail outlets that include 560 Nike brand factory stores, 49 Nike brand in-line store), and 54 Converse stores which is around 663 stores internationally (Anderson, 1998) . Furthermore, Nike brand in story and Converse store e- commerce platforms are spread in over 40 countries around the world. Also, Nike Inc. maintains Nike-branded factory stores in the United States alone which are around 213 in total.
Current Target Markets Nike Inc. targets athletes, particularly professional athletes across a variety of sports, by providing high-performance clothing tailored to their individual needs. Furthermore, Nike continues to target fitness enthusiasts who participate in activities such as running, training, and workouts, offering goods that blend performance and style (Simpson et al., 2020) . Nike's target market also includes youthful demographics who are passionate about wearing branded Nike items for lifestyle purposes (Simpson et al., 2020) . Nike also targets consumers who value styles and innovation, and so Nike designs products with this consumer in mind to meet their fashion needs.
Current Marketing Tactics Nike Inc. employs a variety of marketing tactics, including endorsement and sponsorship, in which Nike collaborates with elite athletes and sports teams throughout the world, utilizing their power to promote products and improve brand visibility. Nike has invested considerably in their advertising effort, and they use a variety of promotional channels such as TV commercials, 4 digital marketing, social media, and outdoor advertisements (Ahmed et al., 2016) . Nike also works on a global scale through retail and online platforms, allowing Nike to provide convenience, and flexibility, and meet the needs of all patients. Nike's e-commerce infrastructure provides customers with a seamless buying experience. Nike also works with fashion designers, artists, and other brands to help it reach new audiences and remain relevant in popular culture (Ahmed et al., 2016) . Finally, Nike connects with communities through initiatives that promote sports participation, youth development, and sustainability, in line with its mission and values.
References 5 Anderson, C. S. (1998). Corporate propaganda analysis: A case study of Nike, Inc . University of North Texas.
Ahmed, R. R., Brohi, H., Bhutto, A. H., Prithiani, J., Khubchandani, R., Kumar, S., & Abbas, Z.
(2016). „Strategic Marketing Plan of Nike “. ResearchGate, Indus Institute of Higher Education .
Simpson, J., Kumar, P., Kemp, A., Awate, K., & Manning, K. (2020). 2.2 Vision, Mission, and Goals. Strategic Management .
Nike Inc.(n.d). Annual Report: SEC 10K. https://d18rn0p25nwr6d.cloudfront.net/CIK- 0000320187/af34257a-4449-46e1-a2f0-df90d23d6180.pdf
