AASP 201 Assignment Description, 2nd Draft Written Testimony: By now you should have received feedback from your instructor on the 1st Draft of your Written Testimony. You will incorporate feedback fr

Creating and Developing a Persona

Student Name

Institutional Affiliation

Course Code

Instructor’s Name

Date of Submission

Persona 1

Name: Jessica Wong

Occupation: Marketing coordinator

Location: San Francisco

Age: 27 years

Website: Hootsuite.com

Goals: Jessica, as a marketing coordinator, needs to schedule social media posts across several platforms such as Facebook, Twitter and Instagram. By scheduling posts, her potential customers can identify the services and the products she offers, allowing them to purchase them. Her goal is to use Hotsuite’s scheduling and content management tools to execute her company’s marketing campaigns effectively drawing more customers to the organization (Hootsuite, 2021).

Unique situation: Jessica is required to collaborate with her team members to know the items she needs to post on social media before they go live. By collaborating with her teammates, she is likely to know which products to post based on the target market and customer needs. Before posting, Jessica is required to have a simple workflow within the organization that will allow her to draft posts for review before she schedules them for posting.

Persona 2:

Name: Alex Gaynor

Occupation: Software developer

Location: Austin, TX

Age: 35 years

Website: Github.com

Goals: Alex is an experienced software developer who contributes to various open-source projects. Alex’s main role as a software developer is to browse for code repositories, create and update branches, review changes and merge codes to GitHub. Alex’s main goal is to find an easy way that will allow him to browse code and make changes using automation tools that will enhance his activities when developing and updating codes (Alex, 2023).

Unique situation: For a client requiring Alex to work on private projects, Alex is required to create a private GitHub repository with custom access permissions. By creating a repository with access permissions, Alex will ensure that the only people who can access the project code are the only approved team members enhancing the software development process.

Persona 3

Name: Michael Davis

Occupation: Operations Manager

Location: Atlanta, GA

Age: 42 years

Website: Asana.com

Goals: Michael, as an operations manager, is required to oversee the progress of various projects and the activities carried out by his team members. Despite Michael having a main role of overseeing the progress of various projects, he is required to carry out various management activities, which include assigning tasks, setting deadlines, and communicating with the team members to ensure that he is aware of the project progress and when the project is likely to be completed (Asana, 2024).

Unique situation: Michael is required to have unique templates with detailed information on the projects that take place at Asana. By having a detailed template, he is able to identify what is required from his team members allowing him to easily navigate through complex multiphase projects. His ability to duplicate templates allows him to quickly start new projects as he copes with the employees working on other projects.

Reference

Hootsuite, H. (2021). Hootsuite leadership. Social Media Marketing and Management Tool. https://www.hootsuite.com/

Alex - Computer Programmer. (2023). GitHub. https://github.com/alex

Asana. (2024). Operations management. https://asana.com/