CASE/MKT 501 Strategic Marketing Module 2 - Case DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS Assignment Overview **Complete this Module’s Case before the Session Long Project** Diversity Marketing Str

Discussion 1 Part 1

GreenClean Solutions, a startup centered on providing eco-household cleaning products and services, has been founded. Seattle, Washington, is the location of the business. A development of the environmental consciousness along with a growing demand for cleaners that are not polluting the environment is a solution that is exactly what GreenClean Solutions aims to propose and fill within the local market. Consumers today are very environmentally conscious, as 81% of them were found by Nielsen survey to fall in the group of people who feel this way strongly that companies should help in improving the environment. Since Seattle is popular belonging for environmental-friendly population and their efforts for green living (transpose), this place would be the most appropriate where to locate such a business (Nielsen, 2020).

Either bio-degradable cleaning products or professional cleaning services that won't leave a significant environmental footprint is provided by the cleaning company for your home that would be shining. To show everyone that sustainability is our focus in everything we do, our website's front page, built on Wix.com platform for free, is designed with green and clean template as to create a very first impression with our audience. The right-hand side corner of the ad should be dominated by a stunning graphic that demonstrates the greenness of the cleaning products we are branding. On that note, if you have an inquiry or would like to book our services, please send us an email [email protected]. Visit our website at https://majorstudent.wixsite.com/rmajorstudent  

Reference

Nielsen. (2018). Global Nielsen study: Consumers believe companies must take environmental action—Even if it costs them. Nielsen. Retrieved from  https://nielseniq.com/global/en/insights/analysis/2018/global-consumers-seek-companies-that-care-about-environmental-issues/

Part 2

Branding has a pivotal function; it shapes a company's identity to differentiate it from its competitors and helps customers recall the brand in a crowded marketplace. It is clear from the survey conducted by AIContentfy (2023) that revenue increases by as high as 23% if all branding activities are followed faithfully across all media channels. A powerful brand identity is the accomplishment of the target values, mission, and soul of a company, which reflects on the trust and loyalty of the arbitrary people (Dahlen et al., 2010). Green Clean Solutions considers logo and tagline as two of the most critical factors in branding that can be a deciding factor in engaging consumers.

            The logo and slogan have been distributed and combined with our website to strengthen our identity even more. The logo seems to resolve the sense of naturalness and freshness, while the motto concisely transmits our goal to attain sustainability through deliberate chores. Visit our website at https://majorstudent.wixsite.com/rmajorstudent to see our brand logo and tagline application.

  References

AIContentfy. (2023). The impact of brand consistency on customer acquisition. Lucidpress. Retrieved from https://aicontentfy.com/en/blog/impact-of-brand-consistency-on-customer-acquisition 

Dahlen, M., Lange, F., & Smith, T. (2010). Marketing communications: A brand narrative approach. John Wiley & Sons.