MKT CASE 4 Strategic Marketing Technology and Strategy Assignment Overview SEO and Driving Traffic Customers may see your store while driving, but how can you be discovered online? Search Engine Optim

MKT501 Case 4

Your Name

Trident University International

MKT501 Strategic Marketing

Due Date

MKT501 Case 4

Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

Company Overview

Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion: The company name. Short description of what the business does. Its location (city & state). Company slogan or tagline and logo.

SEO Plan 101

Describe three techniques that will be part of your optimization plan. You must be able to execute two of them on your website. Provide rationale for the choices Lay out the plan to implement the functions. Include a discussion of the role social media plays in SEO. Update your website to include the tools and share the website link. (Research Required) (2 pages in length).

SEO Content Writing

Learning to write for SEO is a valuable skill. Research how it’s done and how you can use that knowledge for your website. (Research Required) (1 page in length)

SEO Writing

Putting the lessons to work. Create a 300-350- word marketing article on your web site’s blog page that follows SEO writing rules. Select a topic that works for your business and compliments what has been done to date.

Analyze the article from a marketing communication perspective and how it applies SEO writing techniques. (Research Required) (1 page in length).

Conclusion

Add some concluding remarks: 2 to 3-sentence conclusion.

References

Below are some basic rules to follow when creating a reference list:

Begin your reference list on a new page.
The word References should be centered and bold at the top of the page.
Double-space your reference list.
For each author, list the last name first followed by the initials for their first and middle names.
Arrange your reference list alphabetically by the last name of the author.
Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.”

MKT CASE 4 Strategic Marketing Technology and Strategy Assignment Overview SEO and Driving Traffic Customers may see your store while driving, but how can you be discovered online? Search Engine Optim 1

APA has a handout for the most common types of references.