MKT SLP MKT501 Strategic Marketing TECHNOLOGY AND STRATEGY Assignment Overview Marketing Videos Sign up for a free account to boost your business with video. You will be making three marketing videos

Your Name

Trident University International

Marketing with Video

• Create a video about your business that will be added to the main page of your website.

• Design a video campaign as a call to action.

  • Add it to one social media site. Post hashtags and a message.

• Design a video ad for a holiday, event, or special day.

  • Add it to your other social media site. Post hashtags and a message.

References

This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper.

Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):

Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume

number,(issue number), pages. Retrieved from [insert name of library database]

Example:

Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).

Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.

Book in online library:

Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library

database]

Example:

Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.

Newspaper in online library:

Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,

pages. Retrieved from [name of library database].

Example:

Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.

Retrieved from EBSCO – Academic Source Complete.

Websites

APA end reference for a website – with author:

Author. (Year [use n.d. if not given]). Article or page title.

Larger Publication Title. Retrieved from https://urladdress

Example:

Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved

from https://www.nativeweb.org/pages/legal/shiva.html

APA end reference for a website – with no author:

Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from

https://www.website-name/ABCDEFG-12345

Example:

Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from

https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/