SLP/BUS520 Business Analytics And Decision Making Business Analytics & Intelligence Reporting Final Analysis **Complete Module 4 SLP before Module 4 Case** We have been working with survey data

BUS520 Case 1

Trident University International

BUS520 Business Analytics

May 12, 2024

There has been a gradual increase in Coffee and snack shops within the US to serve the increasing demand for the product. The IBIS world data is essential to understanding customer and job satisfaction. This data visualization will help draw conclusions about the company's performance using histograms and analysis of the industry overview.

The industry overview

In the past few years, the Coffee and Snack industry has grown relatively within the United States due to the popularity of the drinks. The industry collected 54.4 billion in revenue. It is expected that the industry will grow by 1.4% between 2019 and 2023. There was a slight economic fluctuation in 2020 due to the economic effect of COVID-19. (IBIS World, 2024). In 2024, the industry locations have increased relatively due to increased consumer expenditure. Most customers of the Coffee and Snack industry seek affordability and convenient location which most stores offer.

In 2023, only the industry grew by 1.3%, while due to shutdowns in 2020 and stay-at-home orders, the business thriving was limited. (IBIS World, 2024). The cost of starting up in this industry is relatively low, meaning there has been fragmentation of potential shops. The fragmentation has led to intensive competition; new owners can quickly enter into franchise agreements. The industry’s growth is attributed to the growing population in the urban areas. For example, New York and California have the most shops due to population.

The industry has currently employed over 860,000 people in the US. Based on the data the customers are expected to increase when the satisfaction levels are high. However, the competition will also increase due to the low startup costs. (IBIS World, 2024). The leading company in the industry is Starbucks, with a revenue of eighteen billion dollars and a profit of two billion dollars. The second leading company is Krispy Kreme, which has a revenue of 1.7 billion.

The analysis of the histogram

Job satisfaction

Based on the analysis above, the histogram is negatively skewed. This means that there were more positive reviews on job satisfaction than the negative ones. Therefore, most of the reviews are between four and seven, which means satisfaction is relatively high.

Intrinsic motivation

The chart above also has a skewer to the left since most of the responses are between five and seven. The peak is at six, while most customers reviewed three. In contrast, no reviews are ranging between one and two.

Extrinsic motivation

This chart is distributed binomially with peaks between four and five. In contrast, there are no reviews between one and, two and seven. However, there is a balance between the median and the mean of the data provided.

Commitment

The is negatively skewed since most of it is on the left. The peak is at five, with no one or two reviews. There is a close relationship between the median and the mean.

Pivot chart

The pivot chart above can be used to show the relationship between the four variables. Based on the results, commitment is the most valuable variable compared to the rest since most employees reported being highly committed to their workplaces. Intrinsic factors were the second most valuable, while extrinsic factors were the least valuable. The information could be used by the organization to increase the extrinsic factors, which will increase the satisfaction levels. (Legault, 2020).

Based on the analysis above, there is a relationship between extrinsic and intrinsic valuables on the organizational commitment. This means that when managements invest in their employee's happiness, productivity is relatively high. According to the IBIS world information, commitment and satisfaction increase as companies provide rewards and incentives to their employees. Therefore, the organization should invest in promotions and recognizing productive workers, which will be transformed into productivity. (Ryan & Deci, 2020). As companies prioritize the engagement and satisfaction of workers, their productivity will increase relatively.

Conclusion

Increased job satisfaction in organizations is essential to boost employee productivity. Management should prioritize programs that give opportunities and happiness to the workers. For example, recognition and promotions could help retain productive employees, boosting productivity.

References

IBIS World. (2024). Coffee & Snack Shops in the US - Market Size, Industry Analysis, Trends and Forecasts (2024-2029). From: https://www.ibisworld.com/united-states/market-research-reports/coffee-snack-shops-industry/

Legault, L. (2020). Intrinsic and extrinsic motivation. Encyclopedia of personality and individual differences, 2416-2419.

Ryan, R. M., & Deci, E. L. (2020). Intrinsic and extrinsic motivation from a self-determination theory perspective: Definitions, theory, practices, and future directions. Contemporary educational psychology, 61, 101860.