see attachment
Marketing Plan
Strategic Marketing Management
Student Name
MKT 8301
Name of Company
Address of Company
Email address of company
Phone number of company
Date compiled
Identify the brand you have selected for the marketing plan. This should be a company that currently exists. Some examples could include Starbucks, Rolex, Costco, Walmart, Apple, Tesla, or Amazon.
Company Background and Key Issues
Please include the following: 1) the name of the firm, (2) a description of the firm’s background, (3) reasons why you chose to prepare a marketing strategy for this firm, and (4) key issues or challenges the firm is currently experiencing
Status of Industry
Identify the current status of the industry. Include secondary resources discussing upward or downward trends in the industry.
Competitive Analysis
Conduct a comprehensive competitive analysis. Include a minimum of two competitors, and discuss the advantages and disadvantages of each.
PEST Analysis
Compile a PEST analysis – you should include a minimum of two elements for each component within your PEST. This includes two for each of the following: politics, economics, social-cultural, and technological.
| Political:
| Economic:
|
| Social-Cultural:
| Technological:
|
Explain what marketing strategies you anticipate using
(This section will be compiled with the other two sections of the marketing plan. Please continue adding to it as you proceed through each section.)
See APA 7th edition guidelines on how to format references on a reference page.
