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Strategic Marketing Management
Marketing Plan-Section I
Throughout this course, you will develop a comprehensive marketing plan using concepts introduced in the textbook, unit lesson, and unit discussions. Please refer to the marketing template before starting your proposal. When completing each portion of the template, be sure to delete the text that is currently there and replace it with your information. In addition, please save the template to your computer so that you can use it to submit your full marketing plan later in the course. After you receive your grade for each section of the marketing plan, make sure that you go back and apply any professor feedback you receive to your submissions. This will help to ensure that you receive a higher grade on your completed marketing plan.
For Section I of your marketing plan, include the following information:
Identify the brand you have selected for the marketing plan. This should be a company that currently exists. Examples include Starbucks, Rolex, Costco, Walmart, Apple, Tesla, or Amazon. Be sure to include:
the name of the firm,
a description of the firm’s background,
reasons why you chose to prepare a marketing strategy for this firm, and
key issues or challenges the firm is currently experiencing.
Identify the current status of the industry. Include secondary resources discussing upward or downward trends in the industry.
Conduct a comprehensive competitive analysis. Include a minimum of two competitors and discuss the advantages and disadvantages of each.
Compile a political, economic, social, and technological (PEST) analysis. You should include a minimum of two elements for each component within your PEST. This includes two for each of the following: politics, economics, social, and technological.
Explain which marketing strategies you anticipate using in your marketing plan.
Section I of your marketing plan must be at least three but no more than five pages in length. The title and references pages do not count toward this requirement. You must use at least two peer-reviewed or academically reliable resources to support this part of your plan.
Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
