Review the Strategic Marketing Plan Template to get an understanding of the type of information you will need throughout this course. Select 1 well-known business you would like to research and use
Assessment Prep: Business Selection
Student Name
MKT 574
University of Phoenix
Due Date
Prof. Ismael Hau
Assessment Prep: Business Selection
Mission Statement
Vision Statement
Product Line Description
Business Information
Current Target Markets
Current Targeting Tactics
References