Review the Strategic Marketing Plan Template to get an understanding of the type of information you will need throughout this course. Select 1 well-known business you would like to research and use









Assessment Prep: Business Selection

Student Name

MKT 574

University of Phoenix

Due Date

Prof. Ismael Hau

Assessment Prep: Business Selection


Mission Statement

Vision Statement

Product Line Description

Business Information

Current Target Markets

Current Targeting Tactics

References